Designing Brand Symbols: The Principles & Process of Making Logos that Last
Sagi Haviv
45:31
Description
Unlock the secrets to creating brand symbols that stand the test of time in this monumental class from world-renowned designer Sagi Haviv!
From NBC and Chase Bank to National Geographic and the Smithsonian, Chermayeff & Geismar & Haviv have designed many of the most recognizable brand symbols in the world. Join Sagi, partner at the design firm, as he reveals the tried-and-true process they’ve relied upon for decades for making timeless logos. Drawing from real design projects from across the history of the firm, Sagi shares how you can break down a complicated process into simple steps, so you can make brand symbols to be proud of with every project you take on.
Key lessons include:
- Evaluating the visual branding needs of an organization
- Key criteria for making symbols that stand the test of time
- Crucial research techniques to guide your design direction
- Tips for sketching and designing an effective symbol
- How to win over your client with an effective presentation
Plus, Sagi walks through the process for creating the symbol for the US Open from initial research to final presentation, sharing behind-the-scenes sketches, market research graphs, and final designs along the way!
Whether you’re brand new to logo design or have been in the industry for years, this is a can’t-miss class for anyone looking to gain a deeper understanding of what makes a timeless, classic design. After taking this class, you’ll be empowered to make the work you joined the industry to create—and will have the tools you need to create powerful brand symbols that last for generations to come.
What You'll Learn?
- Branding
- Logo Design
- Symbol Design
- Graphic Design
- Creative
- Ideation
- Business Skills
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Sagi Haviv
Instructor's CoursesSagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv, the firm responsible for many of the most famous logos of all time, including those for Mobil Oil, Chase bank, PBS, NBC, Showtime Networks, NYU, National Geographic, and Barneys New York. The firm most recently designed the new logo for Animal Planet.
Among the over 60 identity programs he has designed are the logos for the US Open Tennis Championships, Leonard Bernstein at 100, Harvard University Press, Conservation International, and LA Reid’s Hitco Entertainment.
Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. He is a go-to expert on the process of effective logo design for Bloomberg Businessweek, PBS, Fast Company, and NBC’s Meet The Press. He speaks about logo design around the world, including for TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, and Columbia Business School, amongst many others. He teaches Visual Identity Design at the School of Visual Arts in New York City.
Sagi is coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011) and Identity: Chermayeff & Geismar & Haviv (Standards Manual, May, 2018).
SkillShare
View courses SkillShare- language english
- Training sessions 10
- duration 45:31
- English subtitles has
- Release Date 2024/01/02
