Shopify: Your Essential Guide to E-commerce Success

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Anton Voroniuk,Anton Voroniuk Support,Julia Gubanova

2:12:15

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1 - Get Started With Your Online Shop

1 - Shopify.txt

1 - What is Shopify.mp4

06:46

2 - Etsy.txt

2 - Integrating Shopify With Etsy How and Why to Do So.mp4

05:46

2 - Shopify App Store.txt

3 - Paid and Free Themes.mp4

04:10

4 - Things to Consider Before You Start Working on the Website.mp4

01:53

2 - Basic SEO Tasks to Complete Before You Start Working on the Website

5 - Reasons to Deal With SEO First.mp4

04:06

6 - Google Keyword Planner.txt

6 - How to Build a Semantic Core if Youre Not an SEO Specialist.mp4

03:46

7 - Checklist to Work on the Website Semantics.mp4

01:25

7 - Checklist to work with semantics.txt

7 - Checklist-to-work-with-semantics.xlsx

3 - Grow Connections and Automate

8 - Content Preparation.mp4

01:59

9 - Designing the Home Page of the Website.mp4

05:15

10 - Creating and Filling in System Pages Store Sections Product Cards.mp4

08:25

11 - Integration of Payment Systems.mp4

03:15

12 - Shipping Profiles.mp4

02:26

13 - Checklist for the quality control check.txt

13 - PageSpeed Insights.txt

13 - Website Checklist for Quality Control Check.mp4

01:58

13 - Website-checklist-for-quality-control-check.xlsx

4 - Domain Name

14 - What Domain Name to Choose.mp4

02:08

15 - How to Connect the Domain Name to Your Store.mp4

03:15

16 - Website Publishing.mp4

01:19

5 - Connecting Analytics and Marketing Campaigns

17 - Internal Shopify Analytics How to Use It.mp4

03:41

18 - Connecting Google Analytics 4.mp4

02:54

18 - Google Analytics 4.txt

19 - Connecting FB Pixel.mp4

04:34

20 - Setting up Google Merchant Quick Setup Using a Plugin.mp4

03:28

20 - Simprosys Google Shopping Feed.txt

6 - Connecting Additional Plugins for Site Promotion

21 - Additional Plugins to Promote Your Website.mp4

03:43

21 - Booster SEO.txt

21 - Import Etsy.txt

21 - Klaviyo Email Marketing.txt

21 - PageSpeed Insights.txt

21 - Spocket.txt

21 - Tidio Chat.txt

7 - Basic Site Promotion

22 - Content Marketing Driving Traffic With the Help of a Blog.mp4

04:53

23 - Facebook Ads Library.txt

23 - Targeted Advertising in Meta Campaign Launch Checklist.mp4

09:24

24 - Facebook Business Manager.txt

24 - Product Catalog in Facebook to Increase Sales From Your Site.mp4

08:48

24 - Prohibited Items.txt

24 - Prohibited-items.pdf

25 - Google Ads.txt

25 - Google Shopping.mp4

02:49

8 - Abandoned Cart on the Site

26 - Top Reasons for an Abandoned Cart.mp4

05:54

26 - Trust Badges.txt

27 - How to Turn an Abandoned Cart Into Sales.mp4

06:03

27 - Shopify Email.txt

9 - Connecting Email Marketing Tools

28 - Basics of Email Marketing for Ecommerce Reasons to Use This Tool.mp4

02:30

29 - GetResponse.txt

29 - Klaviyo.txt

29 - Omnisend.txt

29 - Where to Get Customer Base and Emailing Tools.mp4

03:19

30 - How to Create Email Newsletters That Wont Go to Spam Email Structure.mp4

03:17

31 - Checklist of effective email newsletter.txt

31 - Checklist of the Effective Email Newsletter.mp4

03:17

31 - Checklist-of-the-effective-newsletter.xlsx

10 - Keep Working on Your Shop

32 - Marketing Holiday Calendar Prepare for Sales in Time.mp4

02:26

33 - How to Develop Your Store.mp4

03:23

Description

Kickstart your online business on Shopify and make it thrive

What You'll Learn?

Review of the Shopify platform and its integration possibilities
How to choose theme based on your products and needs
Things to consider before you start working on a website
Fundamentals of SEO for your online store
How to build a semantic core
How to prepare content and write effective commercial texts
Design of the home page and work with blocks
How to create and fill system pages, sections, product cards, etc.
Integration of payment systems
Setting up shipping profiles
How to work with domain name
Internal Shopify analytics and GA4
Connecting FB Pixel and Google Merchant
Plugins to promote your site and simplify your work processes
How to launch advertising campaigns and work with Google Shopping
Email Marketing for e-commerce

Who is this for?

E-commerce entrepreneurs aiming to understand Shopify's fundamentals for a successful launch

Marketers aiming to optimize e-commerce strategies for clients

Small business owners seeking to expand their business online

Freelancers venturing into online retail

What You Need to Know?

There are no special requirements or skills needed

More details

Description
Whether youâ€™re an aspiring entrepreneur, a small business owner, or a freelancer who is just starting in online retail, I bet youâ€™re constantly in search of new opportunities to boost your sales and attract new customers. And what if I say that one of such opportunities is right at your fingertips? Itâ€™s Shopify, one of the most popular e-commerce platforms and a comprehensive ecosystem. It empowers businesses to establish, grow, and thrive in the online marketplace.
If you want to gain foundational knowledge and practical skills to navigate and leverage Shopify's robust features, this course is for you. By the end of it, youâ€™ll be equipped with everything you need to build your online store and run it successfully.

What will you learn in this course?
After completing this course, you will know how to work with Shopify: from setting up your store to promoting with the help of various tools
Learn how to perform basic SEO tasks before you start working on the website
Find out more about keywords and collecting semantic core
Explore some common issues while creating your website and their solutions
Discover how to write effective commercial content
Learn how to design the home page and fill all pages and sections
Get to know about the integration of payment systems
Learn how to choose a domain name and connect it
Work with analytics - both internal and GA4
Connect Facebook Pixel and Google Merchant
Explore how to work with various plugins for site promotion
Learn how to run advertising campaigns and promote the site with a minimal budget and for free
Connect email marketing tools and create email newsletters
Get to know more about how to prepare for holiday sales
Find out how to work on your store regularly and what points to consider

YOUâ€™LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
Julia Gubanova, a seasoned marketer and promotion specialist, advises individual entrepreneurs and companies on business development in B2C markets.
Our academy has 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
Our instructors collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing
OUR TRAINING INCLUDES:
Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
Studentsâ€™ Support: If you have questions, I will always be willing to answer them
Complete the course and receive an Udemy certificate

SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee
Shopify is a real springboard for creative minds and budding entrepreneurs! Enroll and learn how to start your online store with Shopify!

Who this course is for:
E-commerce entrepreneurs aiming to understand Shopify's fundamentals for a successful launch
Marketers aiming to optimize e-commerce strategies for clients
Small business owners seeking to expand their business online
Freelancers venturing into online retail

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My name is Anton Voroniuk.I'm the co-owner of Webpromo Digital Agency, I'm a digital strategist, and I am also a Google Academy agency trainer. I love digital marketing, and I love to help my students grow their knowledge of digital marketing.I've worked in this field since 2008, and during this time, Webpromo has helped over 1000 small and midsized businesses with digital strategy and online promotion. In addition to our SMB clients, our agency also currently works with several reputable brands and organizations such as Coca-Cola, Johnson & Johnson, BNP Paribas, Bayer, Sanofi, Vodafone, The United Nations, and the OSCE. Webpromo Digital Agency is a Google Premier Partner and a Facebook Marketing Partner.My hobbies include competing in triathlons and collecting digital marketing certifications.Here are some of my credentials:- Google Analytics Individual Qualification- Google Ads Individual Qualification- Bing Ads Accredited Professional- Search Ads360 Certified and othersI hope to see you soon in one of my courses!

Anton Voroniuk Support

Instructor's Courses

I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.

Julia Gubanova

Instructor's Courses

My name is Yulia Gubanova and I have been working in marketing for about 10 years. In my work, I combine several key roles: managing the marketing department, promoting both B2B and B2C businesses, as well as teaching and managing my own agency Brand Bureau.As head of marketing, my goal is to ensure the successful promotion of the company's products and services. I manage a team, develop strategies based on data analysis and thorough market research, and ensure their effective implementation.In B2B and B2C marketing, I help companies achieve their goals by creating comprehensive marketing strategies that maximize results and ROI. My team and I work with clients at all stages, from developing unique concepts to implementing and monitoring campaigns.I am also an educator in the field of marketing. I enjoy sharing my knowledge and experience with future professionals, helping them become professionals in the field.

Udemy

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Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.