Shane Snow on Storytelling

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Shane Snow

1:08:05

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01 - Introduction

01 - Become a powerful storyteller.mp4

00:42

02 - Why Stories Matter and Why They Work

01 - Introduction to storytelling.mp4

02:44

02 - Why great stories build relationships and make people care.mp4

04:54

03 - The history of storytelling and why you should care.mp4

03:48

03 - Elements of Effective Storytelling

01 - Relatability.mp4

05:11

02 - Novelty.mp4

02:38

03 - Tension.mp4

03:23

04 - Fluency.mp4

04:22

04 - Improving Your Work through Storytelling

01 - Storytelling for relationship building in business.mp4

01:34

02 - Using story to make more effective presentations.mp4

02:34

03 - Selling and marketing yourself or your products.mp4

02:22

04 - The power of putting story into what you make and sell.mp4

04:39

05 - Building and Moving Audiences

01 - Understanding audience.mp4

02:51

02 - The story-relationship funnel.mp4

04:09

03 - The story matrix.mp4

03:00

04 - Create, connect, optimize.mp4

05:42

05 - Unleashing potential energy.mp4

02:42

06 - Honing Your Storytelling Chops

01 - Universal storytelling frameworks.mp4

03:51

02 - The Ben Franklin method.mp4

01:44

03 - The sludge report.mp4

02:45

04 - Creating a culture of storytelling.mp4

01:21

07 - Conclusion

01 - Next steps.mp4

01:09

Description

View Shane's LinkedIn Newsletter

Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.

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Storytelling

Shane Snow

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Find me at shanesnow.com

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.