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Service Design User Journey Mapping

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Jillian Kaplan

59:07

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  • 01. Course Overview.mp4
    01:46
  • 02. Different Kinds of Service Design .mp4
    02:35
  • 03. What Is a Persona.mp4
    04:10
  • 04. Different Kinds of Personas.mp4
    04:04
  • 05. Research to Identify Personas.mp4
    04:12
  • 06. Questions to Identify Personas.mp4
    02:22
  • 07. Examples of Personas .mp4
    03:44
  • 08. Evaluating Alternate Personas .mp4
    05:11
  • 09. Understanding User Emotions.mp4
    02:26
  • 10. User Journey in the Service Design .mp4
    02:48
  • 11. The User Journey.mp4
    04:11
  • 12. How to Create a User Journey Map.mp4
    04:32
  • thumbs.zip
  • 13. User Experience and Intent and Expectations.mp4
    01:41
  • 14. User Centered Design and User Experience .mp4
    04:09
  • 15. User Intention.mp4
    03:07
  • 16. User Expectation.mp4
    03:54
  • 17. Interactions to Understand User Intention and Expectation .mp4
    04:15
  • Description


    This course will teach you how to map a user journey from identifying personas and understanding their emotions to understanding their intentions and expectations.

    What You'll Learn?


      Understanding journey mapping is fairly straightforward. In this course, Service Design User Journey Mapping, you’ll learn about your users and understand what they need and expect First, you’ll explore personas and alternate personas. Next, you’ll discover their emotions during the journey. Finally, you’ll discover users intentions and expectations. When you’re finished with this course, you’ll have the skills and knowledge of users and their intentions and expectations needed to map a user journey.

    More details


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    Jillian Kaplan
    Jillian Kaplan
    Instructor's Courses
    Jillian works at a large enterprise company where she has global responsibility for ensuring CSPs can monetize their investments in 5G through future Enterprise use cases. She is long-time Telecom industry veteran. Previous to her current role, Jillian spent 14 years at Verizon. She joined Network Engineering during the launch of FTTP (FiOS) where she managed over a billion dollars in inventory in the Central Offices. While she worked, she received a Technical MBA and upon completion started a new role in Product Management where she managed a B2B SaaS. She went onto various roles in Marketing Operations and Sales Enablement. She is a strong believer in ‘Technology for Good’ and works to bring it to the forefront of all messaging. She is an author, speaker and believer in paying it forward helping women in the industry find their voice and share their accomplishments. She currently resides in Massachusetts with her husband, daughter and dog. In her free time, she enjoys volunteering, spending time with her family, horseback riding, eating and working out.
    Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.
    • language english
    • Training sessions 17
    • duration 59:07
    • level preliminary
    • Release Date 2023/12/15