Service Design Masterclass - Complete User Research Guide

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Thibault Dubois

4:34:53

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1 - Introduction

1 - Handout-Introduction.pdf

1 - Templates-User-research.pptx

1 - Why service design.mp4

03:46

2 - Why user research.mp4

03:51

3 - Service design process.mp4

02:26

4 - User research process.mp4

01:58

2 - Step 1 Defining the research scope and the research question

5 - Handout-Scope-and-research-question.pdf

5 - Introduction.mp4

00:59

6 - What are your thoughts.mp4

00:27

7 - Formulate research question.mp4

05:36

8 - Define research scope.mp4

03:21

9 - Key takeaways.mp4

01:12

3 - Step 2 Planning your research

10 - Handout-Plan-research.pdf

10 - Introduction.mp4

02:45

11 - Sample selection part 1.mp4

08:07

12 - Sample selection part 2.mp4

03:50

13 - Define research setting.mp4

05:33

14 - Define number of research loops.mp4

04:21

15 - Define sample size.mp4

02:12

16 - Key takeaways.mp4

01:53

4 - Step 3 Collecting your data

17 - Handout-Collect-data.pdf

17 - Introduction.mp4

06:21

18 - Best practice 1 Mixing methods.mp4

07:13

19 - Best practice 2 Mixing researchers.mp4

02:45

20 - Best practice 3 Mixing data outputs.mp4

03:37

21 - Best practice 4 Overt vs coverts research.mp4

03:37

22 - Method 1 Desk research.mp4

03:32

23 - Method 2 Selfethnography.mp4

04:04

24 - Method 3 Participant approaches.mp4

06:32

25 - Method 4 Nonparticipant approaches.mp4

06:40

26 - Method 4 Cocreative workshops.mp4

11:34

27 - Key takeaways.mp4

02:06

5 - Step 4 Transforming your data into research deliverables

28 - Handout-Transform-data.pdf

28 - Introduction.mp4

02:29

29 - Best practices to transform your data.mp4

04:00

30 - Research deliverable 1 Research reports.mp4

02:29

31 - Research deliverable 2 Research walls.mp4

03:52

32 - Research deliverable 3 System maps.mp4

02:49

33 - Research deliverable 4 Journey maps.mp4

03:01

34 - Research deliverable 5 User personas.mp4

02:38

35 - Research deliverable 6 User stories.mp4

05:36

36 - Research deliverable 7 Jobstobedone.mp4

05:06

37 - Key takeaways.mp4

02:27

6 - Step 5 Use insights

38 - Handout-Use-insights.pdf

38 - Introduction.mp4

02:46

39 - Problem space versus solution space.mp4

03:35

40 - Feeding the design process.mp4

11:01

41 - Key takeaways.mp4

01:31

7 - Case in point and project

42 - Handout-Case-in-point.pdf

42 - Introduction.mp4

01:15

43 - Case 1 Invoicing solution for business owners.mp4

10:18

44 - Case 2 Collaboration solution with accountants.mp4

09:32

45 - Case 3 Platform to help companies launch their business.mp4

10:56

46 - Case 4 Advisory offering within a banks financial markets.mp4

09:08

47 - Case 5 Cashbacks via banking app.mp4

09:15

48 - Case 6 Banking apps as onestop digital marketplaces.mp4

09:58

49 - Project brief 1.mp4

01:01

8 - Extra Stakeholder management

50 - Handout-Stakeholder-management.pdf

50 - Intorduction.mp4

04:41

51 - Identify stakeholders.mp4

05:00

52 - Define roles and responsibilities.mp4

09:50

53 - Define level of collaboration.mp4

09:16

54 - Define the communication plan.mp4

03:18

55 - Define the reporting approach.mp4

10:12

56 - Case in point.mp4

03:15

57 - Key takeaways.mp4

01:48

58 - Project brief 2.mp4

01:06

9 - Wrapping up

59 - Congratulations.mp4

01:04

60 - What are your thoughts.mp4

00:22

61 - Other content that might interest you.html

Description

Gain in-depth insights in how to conduct user research (incl. theory, techniques, cases, frameworks, and more).

What You'll Learn?

1. Service Design Introduction - Understand why Service Design is needed and how it helps businesses to survive and even thrive.
2. User research scope & question - Define the scope of your research and formulate highly accurate research questions.
3. Research planning - Plan and structure your research by correctly tailoring the research parameters to your scope.
4. Data collection methods - Capture data using 5 data collection methodologies such as desk research, self-ethnographic research, participant approaches, etc.
5. User research deliverables - Transform your data into actionable insights by using 7 user research deliverables (e.g. desk research, user journeys, reports)
6. Leverage deliverables - Acquire key insights into how user research deliverables can be further used in the service design process.
7. Case in point - Gain practical insights into 6 real-life user research cases.
8. Project time - Apply what you learned through a project
9. Stakeholder mgmt. plan - Avoid common failures by applying a sound stakeholder management plan (e.g. RACI, Power-interest matrix, governance plan, etc.)

Who is this for?

Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.

Junior user researchers and service designers wanting to strengthen their knowledge.

All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.

What You Need to Know?

This is a course accessible for starting and experienced professionals

More details

Description
Welcome to "Service Design - Complete User Research Guide & Techniques"
Unlock the secrets of user research and master the techniques needed to conduct comprehensive and insightful research with our comprehensive course. Whether you're an aspiring user researcher, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to conduct sound user research undertakings.

Why User Research Matters
User research is the cornerstone of successful service design. By understanding your users' needs, preferences, and behaviors, you can create products and services that truly resonate with your target audience. Whether you're designing a website, an app, or a physical product, user research ensures that your solutions meet real-world demands, leading to increased user satisfaction and business success.

What Will You Learn
In our comprehensive course, you'll delve into the intricacies of user research and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:
Chapter 1 â€“ Understanding Service Design: Learn why Service Design is crucial for businesses to not only survive but thrive in today's competitive landscape.
Chapter 2 â€“ User Research Scope & Questions: Define the scope of your research and craft precise research questions to guide your investigation.
Chapter 3 â€“ Research Planning: Plan and structure your research effectively, aligning it with your defined scope and objectives.
Chapter 4 â€“ Data Collection Methods: Explore various data collection methodologies including desk research, self-ethnographic research, participant approaches, and more.
Chapter 5 â€“ User Research Deliverables: Transform raw data into actionable insights using a variety of deliverables such as user journeys, reports, and more.
Chapter 6 â€“ Leveraging Deliverables: Discover how user research deliverables can be utilized to enhance the service design process and drive meaningful improvements.
Chapter 7 â€“ Real-Life Case Studies: Gain practical insights through real-life user research cases, understanding their challenges and solutions.
Chapter 8 â€“ Project Time: Apply your newfound knowledge through a hands-on project, reinforcing your understanding of user research techniques.
Chapter 9 â€“ Stakeholder management (extra lecture): Learn essential stakeholder management strategies to avoid common project failures, including tools like RACI, Power-interest matrix, and governance plans.

Why Choose This Course?
Â· Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to conduct many user research engagements together with product managers, service designers and product owners.
Â· Practical Approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. This is why the course has a chapter fully dedicated to real-life cases and a project to further cement your knowledge.
Â· Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.
Â· Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.

Convinced? Enroll today!
Enroll today and embark on a journey to become a proficient user researcher, equipped with the skills and knowledge to drive impactful service design solutions. Don't miss out on this opportunity to elevate your career and make a meaningful impact in the world of design and innovation.
Who this course is for:
Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.
Junior user researchers and service designers wanting to strengthen their knowledge.
All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.

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User Research

Thibault Dubois

Instructor's Courses

My professional profile:Business consulting: I’m a manager in one of the largest consulting companies in the world and active as a specialist in business analysis.Experience & sector: I draw my experience in business consulting from many high-profile projects in the financial industry. More specifically, I have experience in business analysis, service design, project management, process optimization and strategy definition.Academics: I hold 2 master degrees, one in business & financial economics and another in general management. On top of that I also hold many certifications related to business analysis and project management.My main motivations:I love teaching: One of the main reasons I created this course, is my love for teaching. It gives me a tremendous amount of energy to share my knowledge with someone and knowing that I was able to help that person to reach their objective (even if just slightly).Continuous learning: another reasons why I created this course is because I do love to learn on a continuous basis. I’m a curious person so you will often find me watching a documentary, listening to podcasts, following courses, reading books, etc. Having said that I believe that teaching is just a part of learning which is something I love to do, so there you have it.A social geek: I’m a bit of gamer, I love history, I like to spend time with my family and friends and I love to follow online courses (quite a geek I know…)

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