SEO Strategy: Link Building

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Paddy Moogan

40:39

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01 - Introduction

01 - Leveraging link building in your SEO strategy.mp4

00:54

02 - 1. The Importance of Link Building for SEO

01 - Navigating the link-building landscape.mp4

02:27

02 - How link building fits in your overall SEO strategy.mp4

02:16

03 - Why links became such a strong ranking signal.mp4

02:15

03 - 2. The Fundamentals of Link Building for SEO

01 - The anatomy of a link.mp4

02:10

02 - What you need to know about PageRank.mp4

02:06

03 - What makes for a good and bad link.mp4

02:27

04 - How to analyze a link profile.mp4

04:41

05 - An overview of link-building tactics Good and bad.mp4

04:06

04 - 3. The Link-Building Process

01 - What makes your link worthy.mp4

03:22

02 - How to find websites that may link to you.mp4

02:53

03 - How to contact websites for link building.mp4

02:23

04 - An introduction to content-led link building.mp4

02:37

05 - How to use guest blogging correctly.mp4

03:49

06 - Local business link building.mp4

01:35

05 - Conclusion

01 - Getting started on your link-building journey.mp4

00:38

Description

When search engines rank websites, there are a myriad of factors at work, with quality backlinks playing a major role and serving as a strong ranking signal. In this course, learn how to create the most effective link-building strategy for your brand from SEO and link-building expert Paddy Moogan. Paddy shows you everything you need to know to successfully run your own link-building campaigns, no matter whether you run your own business, work in-house, or work at an agency. Filled with practical examples, this course covers key topics like: The anatomy of a link; what you need to know about PageRank; how to find websites that may link to you; what makes you link worthy; and more.

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SEO

Link Building

Paddy Moogan

Instructor's Courses

Co-founder of Aira, a digital marketing agency based in Milton Keynes, providing digital marketing services to businesses across the UK, US and Europe. I've spoken at a range of search marketing conferences around the world including SearchLove London, MozCon, SMX Sydney and Marketing Festival in Czech Republic. I've also written for Moz, Distilled, Search Engine Land and State of Digital.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.