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SEO: Keyword Strategy

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Matt Bailey

1:37:26

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  • 01 - Search is a powerful tool for your business.mp4
    01:06
  • 02 - Keyword strategy The foundation of digital marketing.mp4
    02:28
  • 01 - Keywords research shows intent.mp4
    02:58
  • 02 - Keywords provide context.mp4
    02:34
  • 03 - Research the SERPs.mp4
    03:04
  • 04 - SEO keyword tools.mp4
    02:37
  • 05 - Keyword tools Wordtracker.mp4
    03:22
  • 01 - Keyword concepts Long tail and short tail.mp4
    04:09
  • 02 - Keyword concepts Plurals.mp4
    03:30
  • 03 - Keyword concepts Questions.mp4
    03:28
  • 04 - Keyword research Buying cycle.mp4
    03:44
  • 05 - Keyword research Observations.mp4
    03:24
  • 06 - Keyword research Organize by phrase structure.mp4
    03:12
  • 01 - Use keyword trends data to complete the picture.mp4
    03:01
  • 02 - Apply your keyword data to your website structure.mp4
    03:15
  • 03 - Map your keyword data to a calendar.mp4
    03:01
  • 04 - Present your SEO keyword strategy.mp4
    03:21
  • 01 - Start with the page title for SEO.mp4
    03:39
  • 02 - How search engines display your URLs and page descriptions.mp4
    03:20
  • 03 - Optimize primary page structures.mp4
    03:56
  • 04 - A word of warning about SEO.mp4
    02:25
  • 05 - Take time to optimize the details.mp4
    04:16
  • 01 - Maintain keyword groups with specific destinations.mp4
    03:55
  • 02 - Build your quality score with keyword themes.mp4
    03:30
  • 03 - Utilize negative keywords.mp4
    03:04
  • 04 - Target ads and campaigns with keywords.mp4
    03:15
  • 01 - Content marketing Answer questions and anticipate events.mp4
    03:39
  • 02 - Email Educate and engage audience needs.mp4
    01:56
  • 03 - Social Engage by knowing the need, time, and language.mp4
    03:22
  • 04 - Don't be fooled by rankings.mp4
    03:10
  • 01 - Continuing to apply an SEO keyword strategy.mp4
    01:45
  • Description


    Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search.

    After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.

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    Matt teaches people how to turn marketing data into action. He shows how to find the story in the data and effectively communicate that story through persuasion, influence, and presentation skills. Matt Bailey has: - Taught Google employees to use Google Analytics, - Consulted with Experian on presenting data, - Presented Search Marketing training to Procter & Gamble, - Developed Online Marketing workshops for Microsoft & Orange Telecom. They all agree; Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts. Since 2002, Matt has taught hundreds of companies, conferences, and workshops. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R'​ Us and The Direct Marketing Association. Matt has a passion for education and helping to develop online marketing professionals. His training curriculum is used at Rutgers University, Duke University, City of Glasgow College, and many others. He also produces training curriculum at Simplilearn, LinkedIn Learning and the Association of National Advertisers. To find more information about booking Matt to speak at your event: http://www.SiteLogic.com Specialties: Digital Marketing Strategy Revenue Growth through Digital Strategy Marketing Analytics Search Engine Optimization Web Site Accessibility / Usability Website Marketing Analytics Corporate Website Management Digital Marketing Transformation Available for: Speaking, Training Conference Speaker/Keynote In-House Training Development
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 31
    • duration 1:37:26
    • Release Date 2022/11/26