SEO: Keyword Strategy

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Matt Bailey

1:26:22

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01 - Introduction

01 - Keywords are the foundation of marketing.mp4

01:14

02 - 1. How to Start Keyword Research

01 - Keyword research concepts and terminology.mp4

04:22

02 - Create a seed list.mp4

02:40

03 - SEO keyword tools Wordtracker, SE Ranking, and SpyFu.mp4

04:04

04 - Use keyword research to gain customer insights.mp4

04:45

05 - Group and organize keywords.mp4

03:41

06 - Enhance your keyword research with generative AI.mp4

06:02

03 - 2. Discover Searcher Intent across the Lifecycle

01 - Keyword concepts Questions.mp4

04:00

02 - Keyword research Buying cycle.mp4

03:38

03 - Keyword research Indicators.mp4

02:59

04 - 3. Discover Keyword Search Trends and Apply Them to Your Content Calendar

01 - Use keyword trends data to complete the picture.mp4

03:47

02 - Map your keyword data to a calendar.mp4

03:33

03 - Complete your calendar.mp4

03:37

04 - Present your SEO keyword strategy.mp4

03:14

05 - 4. Use Keywords to Optimize Your Website

01 - Start with the page title for SEO.mp4

04:18

02 - Optimize primary page structures.mp4

03:59

03 - Apply your keyword data to writing content.mp4

04:10

04 - Generate keyword optimized content with AI.mp4

04:38

05 - Consider SEO risks.mp4

04:38

06 - 5. Use Keywords to Optimize Your Marketing

01 - Measure real results.mp4

03:08

02 - Measure keyword and content optimization.mp4

03:53

03 - Apply keyword research to email, social media, and marketing channels.mp4

03:48

07 - Conclusion

01 - Continue to build on your keyword research.mp4

02:14

Description

Knowing how to search and how to be found is essential for any business. In this course, SEO expert and marketing consultant Matt Bailey presents clear insights and practical tips that will help you develop a solid SEO keyword strategy. Matt shows you how to start keyword research, including researching the SERPs and learning to use SEO keyword tools. He steps you through how to analyze keyword patterns and map keywords to the customer lifecycle. Matt also explains how to use keywords to optimize your website, launch your content marketing and enhance paid search. After taking this course, you'll be ready to create and study your own keyword list. You'll understand how to identify patterns and screen out the wrong keyword terms. You'll also be ready to assess a searcher's intent from keywords searches and apply tools to see trends and develop analytics.

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SEO

Matt Bailey

Instructor's Courses

Matt teaches people how to turn marketing data into action. He shows how to find the story in the data and effectively communicate that story through persuasion, influence, and presentation skills. Matt Bailey has: - Taught Google employees to use Google Analytics, - Consulted with Experian on presenting data, - Presented Search Marketing training to Procter & Gamble, - Developed Online Marketing workshops for Microsoft & Orange Telecom. They all agree; Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts. Since 2002, Matt has taught hundreds of companies, conferences, and workshops. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017). With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R' Us and The Direct Marketing Association. Matt has a passion for education and helping to develop online marketing professionals. His training curriculum is used at Rutgers University, Duke University, City of Glasgow College, and many others. He also produces training curriculum at Simplilearn, LinkedIn Learning and the Association of National Advertisers. To find more information about booking Matt to speak at your event: http://www.SiteLogic.com Specialties: Digital Marketing Strategy Revenue Growth through Digital Strategy Marketing Analytics Search Engine Optimization Web Site Accessibility / Usability Website Marketing Analytics Corporate Website Management Digital Marketing Transformation Available for: Speaking, Training Conference Speaker/Keynote In-House Training Development

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.