SEO Fundamentals: The Ultimate Framework

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CLEO KIRKLAND

2:41:26

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1 Chapter 1 Introduction

01 Intro- Course Overview.mp4

01:28

2 Chapter 2 SEO 101

02 What is a Search Engine, and how do they work.mp4

05:40

03 What Kind of Work do SEO Practitioners Do.mp4

02:01

04 Popular Tools for SEO.mp4

05:55

05 The Evolution of Googles Algo.mp4

03:24

3 Chapter 3 Technical Analysis

07 Analysis Introduction.mp4

03:09

08 Reporting your Findings.mp4

02:51

09 Checking Googles Index.mp4

04:12

10 Checking Google Search Console.mp4

04:46

11 Setting up Crawler Tools.mp4

04:47

12 Interpreting Crawler Tool Reports.mp4

08:14

13 Interpreting Page Speed Tool Reports.mp4

03:35

14 Checking Schema Markup.mp4

02:57

4 Chapter 4 Content Audit

16 Content Audit - Introduction.mp4

01:12

17 Basic Keyword Research.mp4

03:34

18 How to Determine What Type of Content You Should Create.mp4

03:31

19 Qualitative Content Audit.mp4

03:25

20 How to Take Your Content Inventory.mp4

07:55

21 Reviewing site Architecture.mp4

03:54

22 Keyword Optimization.mp4

06:29

23 Keyword Gap Analysis.mp4

06:18

24 Keyword Opportunity Sizing.mp4

06:24

5 Chapter 5 Link Audit

26 Competitive Link Audit.mp4

05:24

27 How to Find Short Term Opportunities.mp4

07:15

28 How to Check if a Domain Link is High Quality.mp4

02:06

29 The -Oops Something Happened- Audit.mp4

08:14

6 Chapter 6 Outreach

31 Finding Great Contributors on Fiverr.mp4

03:15

32 Finding Great Contributors with Ahrefs.mp4

00:48

33 Finding Contact Info using NinjaOutreach.mp4

03:42

34 Sending Emails Through NinjaOutreach.mp4

05:24

7 Chapter 7 Project Management

36 SEO Project Management - Introduction.mp4

00:52

37 Wireframing and Product Specs.mp4

03:27

38 Reporting on the progress of your work using Asana.mp4

05:38

39 A word on Weekly-Monthly Reporting.mp4

08:21

40 Reporting Your SEO Impact.mp4

04:01

41 Top Tips for Project Managers.mp4

07:18

Description

What you need to know about search engine optimization

AFTER THIS CLASS YOU’LL BE ABLE TO:

Know what a search engine is and understand how it works.
Build an expert SEO strategy from scratch.
Understand the evolution of Google’s algorithm and how it works today.
Create optimized online content and perform a qualitative content audit.
Know your way around all of the most popular tools that SEO specialists currently use including free and paid options.
Report the progress of our work to your stakeholders in a succinct way.
Thoroughly check Google’s Index and Google Search Console.
Set up Crawler Tools and interpret Crawler Tool reports.
Perform a professional competitive link audit.

ABOUT CLEOSIE'S CLASS:

Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.

In this project-based class filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.

By the end of this class, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.

WHAT YOU WILL LEARN:

An overview of the basic principles of SEO theory
How Google’s algorithm works for ranking web pages
A professional framework for doing the job of an SEO specialist
SEO project management principles including reporting your SEO impact
Professional templates to report your SEO findings
How to interpret page speed tool reports and check schema markup
How to perform a keyword gap analysis and keyword opportunity sizing
How to find high-quality contributors for your site and send mails through NinjaOutreach

WHO THIS CLASS IS FOR:

Marketing managers and reps needing to gain a solid handle on SEO
Anyone wanting to start a professional career in SEO
SEO specialists wanting to improve on their skills
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
All levels of experience

ABOUT YOUR INSTRUCTORS:

An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.

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CLEO KIRKLAND

Instructor's Courses

I've worked in the field of search engine optimization for the past 12 years, both as an in-house specialist and a consultant. Over the course of my career, I've reported to product and marketing leaders at companies like Hipmunk, TaskRabbit, Nurx, OneTravel, TheBlaze, and BPlans launch and scale their SEO campaigns. Currently, I run a consulting company called Framework O, where we help our clients hire and train freelancers to scale their organic marketing efforts. | shortsummary:An SEO expert with 12+ years as an in-house specialist and consultant, he is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.