SEO Foundations

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David Booth

1:32:16

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1. Introduction

001. Leveraging search to accomplish your business goals.mp4

01:49

2. Overview of SEO

002. What is search engine optimization.mp4

04:04

003. Reading search engine result pages.mp4

02:33

004. How SEO affects your business.mp4

03:01

3. Keywords The Foundation of SEO

005. Planning and researching your SEO keywords.mp4

04:37

006. Analyzing SEO keywords and leveraging keyword attributes.mp4

03:34

007. Mapping SEO keyword distribution and continually evaluating.mp4

04:37

4. Content Optimization for SEO How Search Engines and People View Webpages

008. Outlining content optimization.mp4

03:38

009. Optimizing site structure.mp4

03:57

010. Optimizing on-page elements.mp4

09:15

5. Content Optimization Technical SEO

011. Interpreting the code behind webpages for SEO.mp4

02:57

012. Outlining how search engines index content.mp4

04:10

013. Working with canonical URLs and redirects Technical SEO.mp4

03:35

014. Leveraging structured data Technical SEO.mp4

03:39

015. Using Google Search Console for SEO.mp4

06:29

016. Using the Google Page Experience signal and Core Web Vitals.mp4

04:30

017. Planning content over the long term.mp4

05:15

6. Link Building and Measurement Strategies

018. Outlining the importance of links for SEO.mp4

04:34

019. Building links for SEO.mp4

05:51

020. Measuring SEO performance.mp4

04:10

021. Analyzing keywords and links.mp4

04:43

7. Conclusion

022. Using your SEO foundational knowledge.mp4

01:18

Description

Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet for the products and services they need. By mastering and leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

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SEO

David Booth

Instructor's Courses

David is a Founder and Chief Commercial Officer at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David is the recipient of the Digital Analytics Association's Practitioner of the Year Award, the author of numerous books, journals, and Lynda.com / LinkedIn Learning videos, and has been a regular contributor to publications such as MediaPost, MarTech Today and MarketingLand. He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted 200+ events and has led seminars and sessions focused on digital analytics and search and conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.