SEO Foundations

Focused View

David Booth

2:38:14

112 View

01 - Introduction

01 - Leveraging the power of search to accomplish your business goals.mp4

01:31

02 - Overview of SEO

01 - What is search engine optimization (SEO).mp4

04:46

02 - Reading search engine result pages.mp4

03:10

03 - Setting SEO expectations.mp4

03:15

04 - How SEO affects your business.mp4

02:52

03 - Keywords The Foundation of SEO

01 - Why you need a keyword-research plan.mp4

03:07

02 - How to research keywords.mp4

04:25

03 - Tools to help you analyze keywords.mp4

03:34

04 - Understanding keyword attributes.mp4

05:26

05 - Understanding keyword distribution.mp4

04:14

06 - Ongoing keyword evaluation.mp4

02:56

04 - Content Optimization How Search Engines and People View Web Pages

01 - Understanding content optimization.mp4

02:30

02 - Optimizing site structure.mp4

04:16

03 - Optimizing textual page elements.mp4

09:38

04 - Optimizing nontext components of a webpage.mp4

03:54

05 - Optimizing for personalized search.mp4

03:53

05 - Content Optimization Technical SEO

01 - Interpreting the code behind webpages.mp4

03:09

02 - Understanding how search engines index content.mp4

04:14

03 - Working with canonical URLs and redirects.mp4

04:05

04 - Leveraging microformats.mp4

03:36

05 - Working with server-side factors.mp4

04:09

06 - Using Google Search Console.mp4

07:44

06 - Long-Term Content Planning

01 - Overview of long-term content strategies.mp4

03:04

02 - Plan a successful content strategy and avoid common mistakes.mp4

04:24

03 - Understanding different types of content.mp4

04:40

04 - Getting ideas for content.mp4

04:18

05 - Working with an editorial calendar.mp4

03:52

06 - Promote your content with social media.mp4

04:06

07 - Measuring content performance.mp4

04:32

07 - Link-Building Strategies

01 - Understanding the importance of links.mp4

05:14

02 - Building internal links.mp4

02:19

03 - Building external links.mp4

04:28

04 - Finding link-building opportunities.mp4

04:59

08 - Measuring SEO Effectiveness

01 - Measuring SEO performance.mp4

05:01

02 - Analyzing keywords.mp4

03:10

03 - Analyzing links.mp4

04:03

09 - Ecommerce Local and Mobile SEO Considerations

01 - Understanding SEO and ecommerce.mp4

02:49

02 - Understanding local SEO.mp4

03:09

03 - Understanding mobile SEO.mp4

02:33

10 - Conclusion

01 - Determining your next steps.mp4

01:09

Exercise Files

Ex_Files_SEO_Foundations.zip

Glossary_SEO_Foundations.zip

Description

Modern consumers navigate the world through search. From laptops, smartphones, tablets, and more, they search the wild and wondrous internet for the products and services they need. By mastering and leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

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SEO Audit

David Booth

Instructor's Courses

David is a Founder and Chief Commercial Officer at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. David is the recipient of the Digital Analytics Association's Practitioner of the Year Award, the author of numerous books, journals, and Lynda.com / LinkedIn Learning videos, and has been a regular contributor to publications such as MediaPost, MarTech Today and MarketingLand. He also teaches a masters-level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted 200+ events and has led seminars and sessions focused on digital analytics and search and conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.