SEO: Competitive Analysis

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Anson Alexander

1:28:18

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01 Introduction

001 The importance of competitive analysis.mp4

01:07

02 SEO Competitive Analysis Basics

001 Identifying value in competitors SEO.mp4

01:38

002 Key SEO elements to look at.mp4

03:34

03 Getting a Feel for the Competition

001 Discovering online competitors with SWOT analysis.mp4

05:12

002 Performing general SEO research.mp4

04:48

003 Discovering competitor traffic data.mp4

06:55

04 Finding Competitors Target Keywords

001 Introduction to the SpyFu tool.mp4

04:16

002 Reviewing competitors targeted organic keywords.mp4

05:41

003 Reviewing competitors targeted paid keywords.mp4

02:19

004 Checking keyword density.mp4

04:23

05 Technical SEO Research Tactics

001 Reviewing competitors incoming links.mp4

06:50

002 Reviewing on-site SEO for competitor websites.mp4

06:32

003 Checking for sitemaps on competitor websites.mp4

03:36

06 Using SEO Data from Competitors

001 Utilizing competitor SEO data.mp4

02:06

002 Performing keyword gap analysis.mp4

06:19

003 Performing top content analysis.mp4

05:20

004 Performing link gap analysis.mp4

05:33

005 Utilizing competitor broken pages.mp4

07:39

006 Identifying new online competitors as they enter the market.mp4

02:42

07 Conclusion

001 Next steps.mp4

01:48

Description

Curious about what your competitors are up to? Tune into this course to learn how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages (SERPs).

Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.

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SEO

Anson Alexander

Instructor's Courses

As a technology educator and founder of AnsonAlex.com, I specialize in content marketing, search engine optimization, technology education and digital publishing. I am always open to new clients, opportunities and business relationships. Specialties: Organic SEO and keyword research, network management, communication, web design, social media marketing, technical writing, technical training, software tutorials (video & print), technical support, WordPress, Mac OS X, iOS, Android, Windows

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.