Search Engine Optimization

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GreyCampus Edutech

3:58:18

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1 - What is marketing

1 - Introduction to Marketing.mp4

11:53

2 - Objectives and Components of digital marketing.mp4

07:04

3 - Functions of Marketing.mp4

06:10

4 - Market Segmentation and Targeting.mp4

07:22

5 - SWOT Analysis.mp4

11:01

2 - Understanding the Digital landscape

6 - Opportunities and Stats Around Digital Marketing.mp4

09:18

7 - Digital Marketing Metrics.mp4

16:31

8 - Funnels in Digital Marketing.mp4

12:03

9 - Use of similarweb Tools.mp4

04:57

10 - Consumer Centricity.mp4

18:03

11 - Consumer Behaviour.mp4

10:24

3 - Building Web Presence

0 - Changing DNS Settings for Adding Custom Domain.mp4

05:30

12 - Introduction to Design Building Web Presence.mp4

13:51

13 - Website Components UIUX.mp4

07:39

14 - Wireframes Information Architecture of Website.mp4

06:18

15 - Look Feel of Website.mp4

11:27

16 - The Hook Framework.mp4

11:24

17 - Introduction to WordPresscom.mp4

05:11

18 - Setting up a New Theme in WordPresscom.mp4

06:02

19 - Launching Free WordPress Website.mp4

07:39

20 - WordPress Theme Post and Pages.mp4

13:59

21 - Domain and Hosting.mp4

10:50

22 - InfinityFree for Building Website.mp4

07:59

23 - Installing WP in InfinityFree and Installing Plugins.mp4

15:43

4 - Quiz

Description

Search Engine Optimization

What You'll Learn?

Understand the key components of digital marketing, including market segmentation, targeting, and consumer behavior.
Master the fundamentals of on-page SEO, including keyword research, SERP analysis, and content optimization.
Learn how to use tools like YoastSEO to enhance your website's visibility and search engine rankings.
Gain practical skills in building and managing websites using WordPress, including custom domain setups and plugin installations.
Develop a deep understanding of digital marketing metrics to improve website performance and user engagement.

Who is this for?

Marketing Professionals

SEO Specialists

Website Managers

Digital Marketers

Entrepreneurs

Anyone interested in improving website visibility and search engine rankings.

What You Need to Know?

Basic understanding of marketing principles is recommended.

Familiarity with website management platforms like WordPress is a plus.

More details

Description
Welcome to the Search Engine Optimization course! This course is designed to give you a thorough understanding of SEO strategies and teach you how to optimize websites for enhanced search engine visibility. Whether your goal is to improve your websiteâ€™s ranking or become proficient in on-page SEO techniques, this course provides you with the knowledge and skills to succeed in the competitive digital marketing landscape.
Throughout the course, youâ€™ll explore the fundamentals of digital marketing, including market segmentation, consumer behavior, and essential digital metrics. Youâ€™ll also gain hands-on experience building a website from scratch, designing wireframes, and optimizing website elements like UI/UX for better user engagement. Additionally, you will cover advanced SEO topics like keyword optimization and SERP analysis while using tools such as Yoast SEO to improve search visibility. Moreover, youâ€™ll dive into WordPress website management, from launching a free WordPress site to setting up custom domains and installing plugins. By the end, youâ€™ll have a solid understanding of SEO practices and digital marketing metrics, enabling you to optimize websites efficiently.
Join us to unlock the full potential of SEO and enhance your websiteâ€™s performance in search engine results. Enroll today and take your first step toward mastering SEO!
Who this course is for:
Marketing Professionals
SEO Specialists
Website Managers
Digital Marketers
Entrepreneurs
Anyone interested in improving website visibility and search engine rankings.

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GreyCampus Edutech

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At GreyCampus, we believe that every working professional should have access to easier, more effective, and affordable options to continuously upskill themselves. With that in mind, we have set out to create the world's best-value platform where learners can access high-quality online courses, focused practical sessions from practitioners, and get their questions answered directly by experts.

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