Salesforce Marketing Cloud: Getting Started

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Shane Smyth

21:52

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01. Course Overview

01. Course Overview.mp4

00:57

02. Salesforce Marketing Cloud Account Structure and Basics

02. Account Structure Basics.mp4

02:34

03. Super Messages.mp4

01:33

04. Salesforce Trust.mp4

01:04

03. Salesforce Marketing Cloud Automation Basics

05. Marketing Automation Basics.mp4

02:37

06. Studio Builders.mp4

02:28

07. Foundational Elements.mp4

05:51

04. Salesforce Marketing Cloud Security Compliance and Governance

08. Marketing Cloud Security Basics.mp4

01:27

09. Roles.mp4

01:36

10. Governance Models.mp4

01:45

Description

Marketing Cloud is a big place with a lot of options. This course will teach you the basics of Salesforce Marketing Cloud, how to get started, and the potential pitfalls to avoid.

What You'll Learn?

In this course, Salesforce Marketing Cloud: Getting Started, you’ll learn the Salesforce Marketing Cloud basics and the key areas to understand as you begin your journey with this new cloud.

explore the account structure of Marketing Cloud and some of the important facts about features and cost levers
discover marketing automation basics, and how these concepts are delivered within Salesforce Marketing Cloud’s studios and builders
learn the importance of security, governance models, and compliance

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Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

Pluralsight

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Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.