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Sales Strategy: Storytelling to Speed Up Your Sales Cycle

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Maury Rogow

27:23

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  • 01 - Why sales stories are important.mp4
    00:41
  • 01 - Selecting the right story.mp4
    02:07
  • 02 - The 10 commandments of great sales stories.mp4
    03:44
  • 03 - The five emotions that drive a great story.mp4
    02:02
  • 01 - Elevator pitch story.mp4
    03:18
  • 02 - EPIC capture story.mp4
    02:01
  • 03 - Opening a story with SCIPAB.mp4
    01:58
  • 04 - Unicorn sales story.mp4
    02:50
  • 05 - WIIFM-demo story.mp4
    03:18
  • 06 - The closer story.mp4
    02:36
  • 07 - Retain and grow-together stories.mp4
    01:48
  • 01 - Next steps.mp4
    01:00
  • Description


    Customers are drawn to companies that make them feel seen and understood. The right story, delivered at the right time, can help customers connect the dots between their problems and your products in a way that even a fleet of experienced salespeople cannot. In this course, join Maury Rogow as he explores the components of a great sales story, as well as how to tailor narratives to different situations in the sales life cycle.

    Maury details the emotions that make narratives compelling, as well as story frameworks that work across a buyer’s journey—from your elevator pitch to your closer. Plus, get tips for retaining new customers by sharing experiences that make them feel connected to a larger community.

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    I help companies tell their story so customers engage, and then buy. Cisco, Amgen, Comcast, Ben and Jerry’s, Harvard and hundreds of startups increase conversions with our help. You can only clarify your value with your unique story. Animation, commercials, graphics, interactive, and immersive content is my teams toolkit and in our DNA. With better sales & marketing, see more conversions, partners, and revenue. Looking back: The formative years: 15 years of successfully launching products and growing revenue at high-tech (software, enterprise web) companies during the internet boom...AT&T, Lucent, Cisco Systems, GeoTel, Watchfire, and Avaya. The build up: 8 years ago, I started Rip Media group to help new companies increase sales by producing branded commercials, and amplify brands globally with digital marketing campaigns. Now: Continuing to explain complex products with simple to understand messages, and promoting brands globally at our fast-growing digital agency: Rip Media Group. Produced over 400 commercial videos and product launches. We help start ups as well as worldwide brands. Subjectively and possibly interesting accomplishments: Marketing and Sales Director: Multiple start up companies Created 160 mill in new revenue streams Member: Producers Guild of America Leaders Council/Presidents Award at: Avaya, Cisco, Geotel, and AT&T Producer: Over 1,000 live and animated commercials, tv commercials, marketing videos, and sales videos, and 3 feature films. Author: Rise of the Entrepreneur Author: 90 seconds to impress Author: The 6 lessons for producing a winning commercial Contributing Author: The Producers Business Handbook, Focal Press Executive Producer: Bedrooms (Feature Film) Co-Producer: Enter the Dangerous Mind (Feature Film) Producer: Shambler (Feature Film)
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 12
    • duration 27:23
    • Release Date 2022/12/11