Sales Strategy: How to Effectively Sell Your Product or Service

Focused View

Shawn Casemore

48:47

60 View

01 - Introduction

01 - Where to start when building your sales strategy.mp4

00:38

02 - 1. Build an Effective Sales Strategy

01 - Selling amidst uncertainty.mp4

03:01

02 - Maintain a nimble sales strategy.mp4

02:57

03 - 2. Identify Your Target Markets

01 - Select your sales channels.mp4

02:39

02 - Identify ideal companies to pursue.mp4

02:28

03 - Select key geographic target regions.mp4

02:27

04 - Confirm your ideal buyers and decision influencers.mp4

02:57

04 - 3. Define Your Competitive Sales Advantage

01 - Analyze your top competitors.mp4

03:14

02 - Collect customer feedback.mp4

02:30

03 - Identify your unique market position.mp4

02:11

04 - Set your unique selling proposition.mp4

03:05

05 - 4. Reaching Your Ideal Buyers

01 - Develop your outbound prospecting strategy.mp4

04:02

02 - Design your inbound prospecting strategy.mp4

03:23

03 - Design your sales referral system.mp4

02:35

04 - Select tools to support your sales strategy.mp4

02:46

06 - 5. Launch Your Sales Strategy

01 - Initial steps to launch your sales strategy.mp4

02:41

02 - Measure the success of your sales strategy.mp4

02:17

03 - Respond to pitfalls and opportunities in your sales strategy.mp4

02:06

07 - Conclusion

01 - Refine your sales strategy through change.mp4

00:50

Description

Are you looking to build out your sales strategy to more effectively sell your product and service? Join sales expert Shawn Casemore in this approachable course designed uniquely for sales leaders, executives, and professionals.

Gather marketable skills to boost your sales strategy so you can prospect new leads and start closing more deals. Get tips from Shawn on working through the most important parts of the sales strategy process, including identifying your target markets, defining your competitive sales advantage, creating strategies to reach your ideal buyers, and launching and implementing your sales strategy. By the end of this course, you’ll be poised to develop and continually refine a sales strategy that meets the needs of your product or service.

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Sales Skills

Sales Management

Salesforce

Shawn Casemore

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.