Sales Strategy: Building Relationships to Successfully Sell

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Ronnell Richards

35:43

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01 - Introduction

01 - Sales strategy Relationships as a key driver.mp4

00:42

02 - 1. Start with Your Sales Prework Skills

01 - Engage in sales prework.mp4

02:34

02 - Prepare your LinkedIn profile for sales prospecting.mp4

02:54

03 - Leverage simple technology for relationship selling.mp4

03:02

04 - Personalize your CRM.mp4

02:36

05 - Build a sales prospect database.mp4

04:55

06 - Define and create your buyer persona.mp4

03:46

03 - 2. Nurturing Successful Sales Relationships

01 - How to start a winning relationship.mp4

03:06

02 - How to deliver a successful sales presentation.mp4

02:50

03 - How to close the deal with ease.mp4

03:34

04 - How to get sales referrals.mp4

02:35

05 - How to grow your relationships to win more sales.mp4

02:16

04 - Conclusion

01 - Next steps.mp4

00:53

Description

People buy products from other people—especially people they already know well and with whom they’ve cultivated an authentic, open relationship. As buyers today continue to become better informed and more aware of significant product knowledge early in the sales cycle, it's no surprise that, when it comes to closing new deals, your success rate hinges more than ever on human relationships.

In this course, sales expert Ronnell Richards shares practical guidance on how to build relationships that will positively impact your sales success. Ronnell covers key topics such as how to skillfully navigate the prework stage of the sales cycle—including crafting your LinkedIn profile with prospecting in mind and defining your ideal buyer persona up front—how to cultivate strong sales relationships, including delivering a successful presentation and securing sales referrals, and how to continually hone your relationship-building mindset.

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Business Strategy

Marketing Strategy

Sales Skills

Ronnell Richards

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.