Sales Skills: How to Adapt Your Value Proposition

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Meridith Powell

31:45

1,738 View

01 - Introduction

01 - The ever-expanding role of value proposition in sales.mp4

00:52

02 - 1. Explore the Impact of Your Value Proposition

01 - Navigate your target markets current challenges.mp4

03:05

02 - Ask sales questions to determine customer pain points.mp4

04:01

03 - Build a highly relevant value proposition.mp4

03:38

03 - 2. Keep Your Value Proposition Relevant

01 - How a dynamic marketplace impacts customers.mp4

03:16

02 - Identify gaps to enhance your value proposition.mp4

03:13

03 - Test and validate your value proposition.mp4

03:17

04 - 3. Use Your Value Proposition to Gain Competitive Advantage

01 - Gain market position with a relevant value proposition.mp4

02:41

02 - Clearly communicate your value proposition.mp4

03:02

03 - Build your value proposition for decision makers.mp4

02:59

05 - Conclusion

01 - Continue to adapt your value proposition.mp4

01:41

Description

A powerful and relevant value proposition is the path to growth and profitability in today’s constantly shifting and highly uncertain marketplace. Exploring the impact of this shifting marketplace on your customers, their needs, and their priorities, can provide you with the information you need to gain competitive advantage and grow.

In this course, join business growth and well-regarded sales expert Meridith Powell as she uncovers the power of a relevant value proposition, the key elements to creating an effective value proposition, and how to quickly and easily identify when and why your value proposition needs to be updated. Along the way, find out how to articulate the importance of your value proposition to attract new business, strengthen existing sales relationships, and exceed your sales projections and goals.

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Sales Skills

Meridith Powell

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.