Sales: Analytics-Driven Storytelling

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Mark Donnolo

48:18

227 View

01 - Introduction

01 - Telling better stories with data.mp4

01:22

02 - 1. The Power of Data Stories

01 - Engaging our primal wiring.mp4

04:01

02 - Comfort in numbers.mp4

02:37

03 - Transforming from analyst to storyteller.mp4

03:17

04 - The simple formula for a great story.mp4

02:27

03 - 2. What Are You Trying to Solve

01 - The problem reveals your story.mp4

05:58

02 - Have a goal for your story.mp4

01:37

03 - What's a storytelling campaign.mp4

04:12

04 - 3. What Do You Have to Work With

01 - A strategic view of your data story.mp4

04:17

02 - Your analytics players.mp4

03:38

05 - 4. Build Your Data Story

01 - Connect the dots with data.mp4

03:59

02 - Refine your story.mp4

02:26

03 - Engage the outsider.mp4

02:40

06 - 5. Practice and Hone Your Story

01 - Hone and master your data story.mp4

02:39

02 - Develop your storytelling style.mp4

01:14

03 - Make storytelling your lifelong hobby.mp4

01:54

Description

Did you know that you can wield your storytelling skills to drive sales and scale your business? The trick is to merge your left brain and right brain so you can tell better stories with data. In this course, instructor Mark Donnolo shows you how to leverage storytelling with an analytics backbone to engage your sales audience with your message and campaign.

Learn about the power of data stories and transform yourself from an analyst into a storyteller. Find out how to unpack the particular problem that you want your story to solve. Mark gives you pointers on crafting your data story, connecting the dots, and refining as you go. Explore concrete strategies to practice and hone your skill set as a data storyteller with your own unique style.

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Storytelling

Sales Skills

Mark Donnolo

Instructor's Courses

Mark Donnolo is founder and CEO of SalesGlobe, a leading sales effectiveness consulting and innovation firm focused on designing and implementing strategies for revenue growth. Mark is focused on helping leaders rethink their sales challenges and has decades of hands-on experience helping companies and leaders with a focus on data-driven, creative problem-solving to reach new levels of performance. Mark's expertise is far-reaching, spanning multiple industries and work environments, including sales strategy, sales organization, sales process, deployment, strategic account planning, incentive compensation, and quota setting. Mark is the author of the books The Innovative Sale, Quotas!, What Your CEO Needs to Know About Sales Compensation, and Essential Account Planning. Mark hosts the Rethink Sales Podcast and is a certified LinkedIn Learning instructor. His course, Analytics-Driven Storytelling is available on LinkedIn Learning. Mark holds an MBA from The University of North Carolina at Chapel Hill and a BFA from The University of the Arts in Philadelphia. Mark speaks on sales and marketing topics and has been published in numerous business periodicals and books. Specialties: Sales Strategy Sales Organization and Sales Process Design Sales Team Development Sales Compensation and Quotas Sales Capacity and Growth Planning Venture Capital and Private Equity

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.