Retail Masterclass: Retail Management & Merchandising

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Adarsh Amal

3:33:31

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1 - Introduction

1 - Introduction.mp4

03:55

2 - Retail Evolution A Brief History.mp4

03:37

3 - Core Principles of Modern Retail.mp4

03:54

4 - Products Curating and Offering the Right Mix.mp4

04:17

2 - Store Types and Location Analysis

5 - From Malls to PopUps A Look at Retail Spaces.mp4

05:12

6 - Factors Driving Location Choices.mp4

03:44

7 - Navigating Local Markets Opportunities and Pitfalls.mp4

03:25

3 - Connecting with the Digital Shopper

8 - Bridging Offline and Online Retail.mp4

03:16

9 - Digital Shopping Trends What Retailers Should Know.mp4

04:18

4 - DataDriven Retailing

10 - Modern CRM Beyond Basic Data.mp4

04:41

11 - Using Analytics to Predict Shopper Behavior.mp4

04:44

5 - Designing the NextGen Store

12 - Elements of Effective Store Design.mp4

06:13

13 - Incorporating Technology into Physical Retail.mp4

05:16

6 - Financial Acumen for Retailers

14 - Retail Economics From Basics to Advanced.mp4

06:21

15 - Asset and Margin Management in Todays Retail.mp4

06:14

16 - Understanding OmniChannel Unit Economics.mp4

10:13

7 - Smart Inventory Practices

17 - The ABCs of Effective Inventory Management.mp4

08:20

18 - Vendor Managed Inventory VMI.mp4

06:07

8 - Direct Selling and Niche Branding

19 - The Rise and Role of D2C Brands.mp4

05:58

20 - Crafting a Brand Story that Resonates.mp4

03:46

9 - Sustainability and Ethical Practices in Retail

21 - The Growing Importance of Sustainability in Retail.mp4

06:17

10 - Effective Marketing and Promotional Strategies

22 - Understanding the Marketing Mix in Retail.mp4

07:14

23 - Crafting Compelling Promotional Campaigns.mp4

10:17

24 - Leveraging Instagram for Retail Marketing.mp4

05:59

11 - Globalization and International Retail Expansion

25 - Adapting Products for Overseas Markets.mp4

03:16

26 - Selecting Target Markets.mp4

03:50

27 - Creating an Export Marketing Strategy.mp4

03:38

28 - Adapting Product for Export.mp4

04:17

29 - Installation and Documentation.mp4

04:14

30 - Managing Warranties and Service.mp4

03:03

31 - Distribution Stratergy.mp4

03:41

12 - Mastering Supply Chain Management in Retail

32 - Understanding the SCM Process.mp4

03:35

33 - How to Fix Retail Product Availability Problems.mp4

06:57

13 - Assessing and Understanding Product Market Size

34 - Why retailers need to look at market size.mp4

03:17

35 - Methods for Estimating Product Market Size.mp4

04:49

36 - Case Studies Successful Product Launches Based on Market Size Insights.mp4

03:18

14 - Packaging Optimization for Retail Success

37 - The Role of Packaging in Customer Experience and Brand Perception.mp4

02:59

38 - Strategies for Optimizing Packaging Design and Materials.mp4

05:04

39 - Case Studies Retailers Who Have Successfully Optimized Their Packaging.mp4

03:48

15 - Building Offline Partnerships to Enhance Retail Presence

40 - Building Offline Partnerships to Enhance Retail Presence.mp4

03:54

41 - Strategies for Identifying and Establishing Effective Offline Partnerships.mp4

03:44

16 - The Role of Product Managers in Retail

42 - Understanding the Responsibilities of a Product Manager in Retail.mp4

04:45

43 - Skills and Qualities of Successful Retail Product Managers.mp4

05:39

44 - Effective Product Management in Leading Retail Companies.mp4

02:25

Description

Retail Management: Mastering Retail Business, Merchandising, Category Management, and Marketing Analytics

What You'll Learn?

Master core retail principles, distinguish between retail formats, and curate the optimal product mix to meet target market needs.
Leverage data analytics and CRM insights to predict shopper behavior, make informed decisions, and drive retail business success.
Design innovative, technology-enhanced store experiences that seamlessly bridge the gap between offline and online retail channels.
Develop effective marketing strategies, build strong brand narratives, optimize supply chain and inventory management for efficiency.
Analyze successful retail innovators, assess market size, and implement strategies for sustainable and ethical retail practices.
Understand financial acumen, manage working capital, and navigate the challenges and opportunities of global retail expansion.
Explore the role of product managers in retail, optimize packaging design, and build strategic offline partnerships for growth.
Stay ahead of current and emerging retail trends, preparing for the future of retail and charting a path forward in the industry.

Who is this for?

Aspiring Retail Professionals

Retail Entrepreneurs

Current Retail Managers

Professionals Transitioning to Retail

Business Students and Graduates

Consultants and Service Providers

What You Need to Know?

Ready to dive into the wild world of retail? No experience? No problem! If you've got a computer, an internet connection, and a burning desire to learn, you're all set. Join us on this retail adventure and let's make it a shopping spree of knowledge!

More details

Description
Title: Mastering Retail Management: Strategies for Success in the Dynamic World of Retail

Course Description:

Embark on a comprehensive journey through the ever-evolving landscape of retail management with our cutting-edge course, "Mastering Retail Management: Strategies for Success in the Dynamic World of Retail." This course is meticulously designed to equip aspiring retail professionals, entrepreneurs, and current retail managers with the essential knowledge, skills, and insights necessary to thrive in today's competitive retail environment.

Topics Covered:

1. Understanding Retail Formats and Location Analysis
2. Crafting the Optimal Product Mix and Assortment Planning
3. Designing Immersive Store Layouts and Visual Merchandising Strategies
4. Navigating the Digital Landscape: E-commerce and Omnichannel Retailing
5. Data-Driven Decision Making: Analytics, CRM, and Shopper Insights
6. Effective Inventory Management and Supply Chain Optimization
7. Mastering Financial Acumen: Retail Economics and Working Capital Management
8. Developing Targeted Marketing and Promotional Campaigns
9. Leveraging Social Media Platforms for Retail Success
10. Building Strategic Offline Partnerships and Collaborations
11. Optimizing Packaging Design for Enhanced Customer Experience
12. Navigating Sustainability and Ethical Practices in Retail
13. Case Studies: Learning from Successful Retailers and Industry Leaders

Throughout this immersive learning experience, you'll explore a wide range of topics crucial to effective retail management. Gain a deep understanding of various retail formats, from traditional brick-and-mortar stores to innovative pop-up shops and e-commerce platforms. Learn how to craft a winning product mix, curate engaging store designs, and create seamless omnichannel experiences that captivate and delight customers.

Dive into the world of data-driven retailing and discover how to leverage advanced analytics, CRM systems, and market insights to make informed decisions, optimize inventory management, and predict shopper behavior. Explore the art of visual merchandising and learn proven strategies for designing immersive, customer-centric retail spaces that drive sales and build brand loyalty.

This course also emphasizes the importance of effective marketing and promotional strategies in the retail context. Gain expertise in developing targeted campaigns, harnessing the power of social media platforms like Instagram, and crafting compelling brand narratives that resonate with your target audience. You'll also learn how to build strategic offline partnerships, collaborate with influencers, and optimize your packaging to enhance the customer experience and boost brand perception.

Furthermore, we'll delve into the critical aspects of financial acumen and working capital management in retail. Understand key retail economics concepts, master strategies for optimizing asset and margin management, and learn how to maintain a positive working capital position. Through real-world case studies and practical exercises, you'll gain hands-on experience in analyzing financial data, making data-driven decisions, and developing effective financial strategies.

Throughout the course, you'll have the opportunity to engage with industry experts, network with like-minded professionals, and gain valuable insights from real-world case studies of successful retailers. By the end of this transformative learning journey, you'll possess the comprehensive skill set and strategic mindset needed to excel in the dynamic world of retail management.

Whether you're an aspiring retail professional looking to launch your career, an entrepreneur seeking to start your own retail venture, or a seasoned manager aiming to stay ahead of the curve, "Mastering Retail Management: Strategies for Success in the Dynamic World of Retail" is your gateway to unlocking your full potential in this exciting and rewarding industry. Join us today and embark on a path towards retail management mastery!
Who this course is for:
Aspiring Retail Professionals
Retail Entrepreneurs
Current Retail Managers
Professionals Transitioning to Retail
Business Students and Graduates
Consultants and Service Providers

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Adarsh Amal

Instructor's Courses

A passionate Supply Chain professional with working experience in 3rd largest Shipping Line, Logistics and Supply Chain, Freight Forwarding, ERP shipping project management and NVOCC with Masters in Shipping, Logistics & Supply Chain Management.Supply Chain industry taught me the value of time and how to manage it well from a aimless university passed out graduate to a my journey in Supply Chain has changed it is wonderful industry where you keep on learning new concepts and details daily its not just a 9 to 5 job it an adventure which I as a professional enjoy.From Logistics Management to Inventory Management, from Shipping Inventory by Containers by Sea or Cargo by Air.From Procurement to Inventory Management this industry requires timing and fast decision making skill So I am here to share with you my practical on hand knowledge "Individual commitment to group effort that is what makes a team work, a company work, a society work,a civilization work"-Vince Lombardi.

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