Researching User Needs

Focused View

Tomer Sharon

1:49:30

205 View

1 Solving an Important Problem

S1-V1-What is a Problem .mp4

03:41

S1-V2-What is a Need.mp4

01:25

S1-V3-The Difference Between a Need and a Want.mp4

02:43

S1-V4-Requirements and hypotheses.mp4

02:45

S1-V5-Developing Empathy.mp4

01:55

S1-V6-Assignment Empathize!.mp4

02:11

2 Finding Participants for Your Learning Activity

S2-V1-Why its important to recruit the right people.mp4

02:42

S2-V2-Identifying participant criteria.mp4

02:40

S2-V3-Transforming criteria into screening questions.mp4

03:24

S2-V4-Creating a screening questionnaire.mp4

01:04

S2-V5-Identifying keywords for your audience.mp4

06:52

S2-V6-Finding target groups and pages on Facebook.mp4

04:28

S2-V7-Finding target hashtags on Twitter.mp4

03:47

S2-V8-Finding target communities and pages on Google Plus.mp4

03:28

S2-V9-Posting screener to Facebook, Twitter, and Google Plus.mp4

04:15

S2-V10-Tracking responses and selecting participants.mp4

03:04

3 Learning activity Experience Sampling

S3-V1-Introduction to Experience Sampling.mp4

01:24

S3-V2-Lets try it out!.mp4

00:59

S3-V3-Interacting with participants.mp4

05:20

S3-V4-Step-by-step.mp4

02:17

S3-V5-Why Experience Sampling works.mp4

01:44

S3-V7-Assignment Run an Experience Sampling learning activity.mp4

01:35

4 Learning activity Field Observation

S4-V1-Introduction to Field Observation.mp4

02:10

S4-V2-The Field Guide.mp4

02:48

S4-V3-What to Look For.mp4

05:00

S4-V4-Activity Watch Field Observation sessions.mp4

01:38

S4-V5-Activity Recap.mp4

01:16

S4-V6-Step-by-Step for Field Observation.mp4

01:36

S4-V7-The quick debrief.mp4

01:09

5 Learning activity Interviewing

S5-V1-Introduction to Interviewing Users.mp4

02:58

S5-V2-Preparing for Interviews.mp4

02:19

S5-V3-Interview questions.mp4

03:26

S5-V4-Follow-up questions.mp4

01:09

S5-V5-Activity Identify Leading Questions.mp4

00:14

S5-V6-Leading Questions - Solutions.mp4

01:25

S5-V7-Leading Questions - What Not to Do .mp4

01:13

S5-V8-Assignment Plan an Interview.mp4

00:17

6 Making Sense of it All

S6-V1-Introduction to Analysis and Synthesis.mp4

01:37

S6-V2-Shared Understanding.mp4

02:15

S6-V3-Experience Sampling Classification.mp4

04:13

S6-V4-Affinity diagram.mp4

01:09

S6-V5-Creative Brief.mp4

01:25

S6-V6-Design Studio Methodology.mp4

04:40

S6-V7-Assignment Analyze and Synthesize.mp4

00:43

S6-V8-Do People Need Your Product.mp4

01:07

Description

About this Course

Many products are developed based on a hunch, a judgement call, and incomplete information. Needless to say, most of them fail miserably. Startup founders and business owners then ask themselves why. This course takes a different, risk-mitigating, more scientific approach to the art of starting a business. You’ll learn how to develop a product people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk. You’ll learn the ins and outs of learning if people need your product by implementing three activities to learn from your future customers - Experience Sampling, Field Observation, and Interviewing. After making sense of it all, you’ll be able to kick-start your business with confidence in your knowledge and wisdom.

What you'll learn

What's a problem worth solving?
How to find participants for research
How to run an Experience Sampling study
How to conduct a field observation
How to interview users
Techniques for analyzing & synthesizing research data

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Research Methods

User Research

Tomer Sharon

Instructor's Courses

Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the book, Lean User Research for Product Development (Rosenfeld Media, 2015) and, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012).

He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a mentor at Google’s LaunchPad program, a bootcamp for early-stage startups around the world. Tomer preaches and teaches user research at Treehouse and General Assembly and holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on twitter.

Treehouse

View courses Treehouse

Treehouse or is an online technology school that offers beginner to advanced courses in web design, web development, mobile development and game development. Its courses are aimed at beginners looking to learn computer coding skills for a career in the tech industry.