Remarketing Strategies with Google Ads and Analytics

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Amy Bishop

1:01:28

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01 Introduction

001 Intro to remarketing for Google Ads and Analytics.mp4

01:08

002 What you should know.mp4

00:28

02 How Remarketing Works and Audience Sources

001 How remarketing works.mp4

03:09

002 Best candidates for remarketing.mp4

02:48

003 Popular remarketing audience sources.mp4

02:26

03 Strategies for Defining Audiences

001 Strategies for ecommerce audiences.mp4

02:41

002 Strategies for audiences to drive lead generation.mp4

02:37

003 Remarketing strategies to support long sales cycles.mp4

02:50

004 Audience segmentation strategies.mp4

02:44

005 Using analytics to identify audiences.mp4

06:54

04 Set Your Campaigns Up for Success

001 Risk-free audience testing (search).mp4

03:12

002 Determining micro-conversions to support the customer journey.mp4

02:45

003 Align ads and content.mp4

02:41

05 Create Your Remarketing Audiences

001 How to create custom audiences.mp4

04:19

002 Create web-based audiences with Google Ads.mp4

04:49

003 Create sudiences in Google Analytics.mp4

03:24

06 Measure Long-Term Performance

001 Review campaign level data.mp4

06:04

002 Use your audience report.mp4

02:17

003 Get the most from your Google Analytics audience report.mp4

03:28

07 Conclusion

001 Learn more about remarketing.mp4

00:44

Description

Turn the people who have already interacted with your brand into paying customers with the power of remarketing. In this course, Amy Bishop teaches the fundamentals of remarketing with Google Ads and Analytics. She shows you how to design a remarketing strategy that works for your business by diving deep into your audience and aligning ads with their interests. Discover key remarketing strategies for common business use cases—like lead generation and ecommerce. Then learn how to segment and create your audiences and measure the ongoing effectiveness of your remarketing efforts all using the intelligent, industry-standard Google Marketing Platform. Plus, get tips for avoiding traffic cannibalization, performing risk-free audience testing, and identifying micro-conversion opportunities.

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Amy Bishop

Instructor's Courses

A performance marketer with a successful track record in building integrated marketing strategies. Strong technical background and a passion for continuous learning. Focused on achieving continuous, improved ROAS/ROI. Collaborates well with stakeholders, partners, and team members. Columnist for Search Engine Land and frequent industry speaker including events such as SMX, HeroConf, Utah DMC, State of Search and more. Contact me at [email protected] to discuss digital strategy and to discuss speaking requests. Specialties: Pay per Click (PPC),Marketing Strategy, SEM, Google Ads, Google Grants, Bing Ads, Google Analytics, Display, Retargeting, Audience Strategy, Lead Generation, Budget Planning, Branding, Performance Projections and Analysis, Social Media Marketing, Search Engine Optimization, Email Marketing, Copywriting, Performance Reporting, Basic Understanding of HTML, Basic Understanding of Adobe Creative Suite, ppc speaker, paid search speaker, digital marketing speaker

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.