Remarketing Foundations

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Amy Bishop

36:31

299 View

01 - Introduction

01 - Remarketing strategies for today.mp4

00:32

02 - 1. Remarketing The Fundamentals and Audience Types

01 - Remarketing defined.mp4

01:13

02 - Identifying first party audiences for remarketing.mp4

01:51

03 - Identifying pixel-based audiences for remarketing.mp4

01:49

04 - Identifying email-based audiences for remarketing.mp4

02:16

05 - Identifying engagement-based audiences for remarketing.mp4

02:18

03 - 2. Remarketing Audience Strategies

01 - Remarketing digital channels.mp4

02:16

02 - Designing email-based audiences.mp4

01:41

03 - Designing web-based audiences.mp4

01:44

04 - Creating high-performing audiences.mp4

02:53

04 - 3. Remarketing Creative Strategies

01 - Designing engaging creative for remarketing.mp4

03:07

02 - Strategically increasing value with remarketing.mp4

02:37

03 - Coordinating cross-channel campaigns for remarketing.mp4

03:15

05 - 4. Remarketing Pulling It All Together

01 - Designing a full funnel strategy for remarketing.mp4

02:01

02 - Tracking audience performance when remarketing.mp4

02:01

03 - Using data to improve remarketing campaign performance.mp4

04:25

06 - Conclusion

01 - Remarketing foundations in practice.mp4

00:32

Description

Ever wondered what happens to people who visit your site but don’t complete the final purchase? If so, you may want to think about taking your digital marketing efforts to the next level with a strategic remarketing campaign. In this course, marketing expert Amy Bishop shows you how to successfully remarket your product site by advertising to people who have already engaged with your business.

Explore the foundations of remarketing campaigns and how to start building one from the ground up. Learn about different audience types and remarketing strategies that fit the unique needs of your product, audience, and ecosystem, designing new audiences, creating cross-channel campaigns, and increasing value for stronger remarketing efforts by identifying targeted audiences with Google Ads and other marketing channels. Along the way, get tips from Amy on tracking your progress and using data analytics to boost the performance of your campaign.

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Marketing Strategy

Amy Bishop

Instructor's Courses

A performance marketer with a successful track record in building integrated marketing strategies. Strong technical background and a passion for continuous learning. Focused on achieving continuous, improved ROAS/ROI. Collaborates well with stakeholders, partners, and team members. Columnist for Search Engine Land and frequent industry speaker including events such as SMX, HeroConf, Utah DMC, State of Search and more. Contact me at [email protected] to discuss digital strategy and to discuss speaking requests. Specialties: Pay per Click (PPC),Marketing Strategy, SEM, Google Ads, Google Grants, Bing Ads, Google Analytics, Display, Retargeting, Audience Strategy, Lead Generation, Budget Planning, Branding, Performance Projections and Analysis, Social Media Marketing, Search Engine Optimization, Email Marketing, Copywriting, Performance Reporting, Basic Understanding of HTML, Basic Understanding of Adobe Creative Suite, ppc speaker, paid search speaker, digital marketing speaker

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.