Public Relations (PR) Foundations

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Deirdre Breakenridge

1:19:21

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01 - Introduction

01 - Building a strong PR program.mp4

00:59

02 - 1. Executing an Integrated Approach to PR Planning

01 - Building your PR plan.mp4

03:28

02 - Developing your PR messaging.mp4

03:50

03 - Using a media mix in your PR strategy.mp4

03:29

04 - Building media relationships.mp4

03:31

05 - Setting attainable PR goals and objectives.mp4

03:58

03 - 2. Demonstrating Impact Quantifying and Communicating PR Value

01 - Tying PR to your business goals.mp4

03:44

02 - Quantifying PR measurement.mp4

03:32

03 - Showcasing PR achievements to executives.mp4

03:41

04 - 3. Assessing Your PR Campaigns

01 - Applying audits The fix and forward approach.mp4

03:46

02 - Assessing PR campaigns to improve future impact.mp4

03:32

03 - Explore techniques to surface rich customer insights.mp4

04:06

05 - 4. Creating the Right Content for Modern PR

01 - Tailoring your PR content for social media.mp4

03:46

02 - Identifying and countering misinformation in your PR.mp4

04:01

03 - Exploring the rising relevance of AI to PR.mp4

03:50

04 - Focusing on data privacy and security with your PR.mp4

03:52

05 - Creating ethical benchmarks in PR.mp4

03:43

06 - 5. Navigating a Crisis Best Practices for PR Professionals

01 - Distinguishing between issues and crises Choosing the right response.mp4

03:29

02 - Building a community Rallying support ahead of challenges.mp4

03:38

03 - Building a crisis response team for social media firestorms.mp4

03:25

04 - Building a comment response chart.mp4

03:27

05 - Engaging with media during a crisis.mp4

03:36

07 - Conclusion

01 - Next steps.mp4

00:58

Description

Public relations (PR) is a vital function for brand visibility, reputation management, and strategic communication. In this comprehensive PR Foundations course, Deirdre Breakenridge—CEO at Pure Performance Communications—breaks down the core concepts and processes to plan a solid communications strategy. Learn to define your goals and understand your audience. Explore ways to channel messaging across media, assess impact, and navigate a crisis. This course empowers you with the core skills and insights that you need for your marketing communications.

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Public Relations

Deirdre Breakenridge

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.