Public Relations Mistakes to Avoid

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Andrea Holland and Madecraft

55:53

316 View

01 - Introduction

01 - Avoiding common PR mistakes.mp4

01:21

02 - 1. Planning Mistakes

01 - Misunderstanding what is newsworthy.mp4

03:08

02 - Hiring PR when youre not ready.mp4

04:27

03 - Choosing the wrong spokespeople.mp4

02:21

04 - Missing proactive story opportunities.mp4

02:16

03 - 2. Pitch-Writing Mistakes

01 - Writing a long pitch.mp4

02:27

02 - Getting the reporter's name wrong.mp4

01:40

03 - Using buzzwords to make your point.mp4

02:08

04 - Withholding supporting documents.mp4

02:58

05 - Attacking your competition.mp4

02:13

04 - 3. Media Outreach Mistakes

01 - Sending mass email pitches.mp4

02:02

02 - Misunderstanding media relations.mp4

02:36

03 - Poor timing.mp4

02:21

04 - Selecting the wrong publication.mp4

03:11

05 - Pitching multiple reporters.mp4

01:45

06 - Not building reporter relationships.mp4

02:21

05 - 4. Media Correspondence Mistakes

01 - Using off the record.mp4

01:37

02 - Asking a reporter to proofread.mp4

02:17

03 - Following up without intention.mp4

02:04

04 - Commenting with no comment.mp4

01:52

06 - 5. Ethical Mistakes

01 - Unethical PR.mp4

01:50

02 - Dont capitalize on a crisis.mp4

01:48

03 - Missing the human element.mp4

01:54

04 - Burying the lede.mp4

02:23

07 - Conclusion

01 - On the correct path.mp4

00:53

Description

Every business needs public relations. Leveraging the media is essential for success. But while this relationship can be mutually beneficial, a single misstep can cause a costly mistake. In this course, public relations professional Andrea Holland shows you how to avoid some of the most common public relations blunders and stay in good graces with media outlets to maintain the public’s trust.

Explore typical mistakes when talking to reporters and how to write a pitch to grab the media’s attention. Find out what to say instead of "no comment" to avoid looking foolish and unprofessional. Learn the dos and don’ts of enlisting support from new outlets and conducting follow-ups to boost your message down the road. By the end of this course, you'll be prepared to make trustworthy media inroads to bolster your brand and business, regardless of its size.

This course was created by Madecraft. We are pleased to host this training in our library.

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Public Relations

Andrea Holland and Madecraft

Instructor's Courses

Looking for a Remote PR/Comms job? ➡️ RemotePRJobs.com Public Relations/Comms/Online Courses ➡️ andreaholland.com Over the last 16 years, I’ve had the good fortune to manage PR teams for some of the biggest brands in consumer technology (think: Intuit, eBay, Peloton, EverlyWell) and learn from some of the brightest minds in the industry. My career has been a healthy mix of agency (Intern ➡️ SVP), In-House (Global Comms Manager), building my own consultancy (CEO at DialedPR.com), and building the nation's leading jobs list for PR Freelancers (RemotePRJobs.com). I'm currently focused on advising and working with B2C tech startups and venture capital firms (open to introductions/connections), ultimately pursuing a full-time role in VC Comms or a late stage startup. Personally, I love public speaking, singing in my band, cooking, writing, and traveling. I thrive off of candid feedback, infectious teams, good human beings, and exciting ideas.

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