Public Relations Masterclass

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Charli Sharp

4:32:53

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1 - Introduction to The Complete Guide to Media Relations

1 - Welcome to the course.mp4

02:37

2 - Module 1 Media Relations Essentials

2 - Lesson 1 The Essentials of Media Relations in the PR Landscape.mp4

05:49

3 - Lesson 2 The Strategic Value of Media Coverage.mp4

04:13

4 - Lesson 3 Navigating Media Jargon A Guide to Key Terms.mp4

01:01

3 - Module 2 Understanding the Media Landscape

5 - Lesson 1 Understanding Media Outlets and Their Audiences.mp4

06:27

6 - Lesson 2 Understanding Journalist Roles and Responsibilities.mp4

07:00

4 - Module 3 Identifying the Right Media

7 - Lesson 1 Navigating the Newsroom Media Titles and Knowing Who to Pitch.mp4

11:06

8 - Lesson 2 Identifying Relevant Media Contacts.mp4

07:49

5 - Module 4 Strategic Media Pitching Timing Techniques and Tailoring

9 - Lesson 1 Perfect Timing The When and How of Effective Pitching.mp4

07:27

10 - Lesson 2 Strategies for Pitching Across Mediums.mp4

07:25

11 - Lesson 3 Navigating Media Outreach Techniques for Effective Pitching.mp4

04:50

6 - Module 5 Cultivating Strong Media Relationships

12 - Lesson 1 Building and Nurturing Media Relationships.mp4

05:38

13 - Lesson 2 Providing Value and Cultivating Relationships.mp4

04:26

7 - Module 6 Final Assessment and Course WrapUp

14 - Lesson 1 Recap of Key Concepts and Skills.mp4

02:23

8 - Introduction to Pitch Perfect Crafting Compelling Media Pitches

15 - Welcome to the course.mp4

02:39

9 - Module 1 Introduction to Media Pitches

16 - Lesson 1 The Role of Media Pitches in PR and Media Relations.mp4

05:16

17 - Lesson 2 Understanding the Power of Effective Media Pitches.mp4

05:01

10 - Module 2 Crafting Compelling Story Ideas

18 - Lesson 1 The Anatomy of a Strong Story Idea.mp4

04:44

19 - Lesson 2 Developing Story Angles.mp4

09:11

20 - Lesson 3 Incorporating News Hooks and Timeliness.mp4

07:05

11 - Module 3 Elements of Compelling Media Pitches

21 - Lesson 1 Essential Elements of a Compelling Media Pitch.mp4

05:45

22 - Lesson 2 Defining the Structure and Format of a Media Pitch.mp4

05:47

12 - Module 4 Writing Effective Media Pitches

23 - Lesson 1 Crafting Clear and Concise Subject Lines.mp4

06:15

24 - Lesson 2 Creating AttentionGrabbing Opening Paragraphs.mp4

06:33

25 - Lesson 3 Presenting Supporting Details.mp4

04:01

26 - Lesson 4 Closing Strong with a Clear Call to Action.mp4

04:25

13 - Module 5 Refining and Personalizing Pitches

27 - Lesson 1 Tailoring Pitches for Different Media Outlets and Journalists.mp4

05:13

28 - Lesson 2 Researching Journalists Backgrounds and Interests.mp4

03:56

29 - Lesson 3 Personalizing Pitches to Build Stronger Relationships.mp4

04:34

14 - Module 6 Pitching Techniques Different Media Channels and Formats

30 - Lesson 1 Pitching Techniques and Strategies.mp4

03:18

31 - Lesson 2 Pitching to Print and Online Media.mp4

05:19

32 - Lesson 3 Pitching to Broadcast Media.mp4

07:07

15 - Module 7 FollowUp and Relationship Building

33 - Lesson 1 Best Practices for Media FollowUp.mp4

03:11

34 - Lesson 2 Building and Maintaining Relationships with Journalists.mp4

06:04

35 - Lesson 3 Leveraging Feedback and Improving Future Pitches.mp4

04:09

16 - Module 8 Pitching Tutorial Bringing It All Together

36 - Lesson 1 Crafting a Compelling Media Pitch Tutorial.mp4

06:36

17 - Module 9 Final Assessment and Course WrapUp

37 - Lesson 1 Recap of Key Concepts and Skills.mp4

02:51

18 - Introduction to Building Effective Media Lists for Successful Outreach

38 - Welcome to the course.mp4

01:55

19 - Module 1 Introduction to Media Lists

39 - Lesson 1 The Importance of WellResearched Media Lists.mp4

03:58

40 - Lesson 2 Understanding the Impact of Targeted Outreach.mp4

05:24

41 - Lesson 3 Avoiding Pitfalls Pitching to the Right Contacts.mp4

03:23

20 - Module 2 Analyzing Journalists Coverage and Researching Media Contacts

42 - Lesson 1 Identifying Journalists Preferred Topics and Beats.mp4

03:44

43 - Lesson 2 Analyzing Past Coverage for Similar Topics.mp4

04:18

44 - Lesson 3 Identifying Relevant Media Outlets and Publications.mp4

04:50

45 - Lesson 4 Utilizing Online Tools for Researching Journalists.mp4

03:52

46 - Lesson 5 Journalists Titles Who To Include and Who NOT to Include in Media Li.mp4

10:05

21 - Module 3 Creating Your Media List

47 - Lesson 1 Choosing the Right Media List Format.mp4

05:08

48 - Lesson 2 Essential Information to Include.mp4

04:18

49 - Lesson 3 Enhancing Your Media List Adding Research and Relevant Details.mp4

04:41

50 - Lesson 4 Utilizing Media Databases for Information.mp4

04:28

22 - Module 4 Organizing and Managing Media Lists

51 - Lesson 1 Organizing Media Lists and Grouping Contacts.mp4

03:16

52 - Lesson 2 A Tutorial Creating Customized Media Lists for Targeted Pitches.mp4

05:27

53 - Lesson 3 Updating and Maintaining Media Lists.mp4

02:59

23 - Module 5 Final Assessment and Course WrapUp

54 - Lesson 1 Recap of Key Concepts and Skills.mp4

03:56

Description

Mastering Media Relations: Building Relationships, Conducting Outreach and Generating Coverage

What You'll Learn?

Understand the Media Landscape: Gain comprehensive insights into the structure and dynamics of newsrooms, including the roles and responsibilities of different
Build Media Relationships: Learn strategies for initiating and nurturing relationships with journalists and media outlets, including how to become a reliable so
Craft Effective Media Pitches: Develop the ability to create compelling and succinct pitches that capture media interest. Learn to tailor pitches based on the s
Manage Media Lists Effectively: Acquire skills in developing and maintaining detailed media lists that are targeted and organized, ensuring that your outreach e
Strategically Time Outreach: Understand the importance of timing in media relations, learning how to leverage news cycles and pitch your stories at moments when
Analyze and Utilize Feedback: Learn how to interpret feedback from media engagements to refine future pitches and strategies, enhancing your ability to meet the
Conduct Effective Media Outreach: Master the techniques for reaching out to media, including how to conduct follow-up, handle rejections constructively, and mai
Evaluate Media Relations Success: Understand how to measure the effectiveness of media relations efforts, using metrics and analysis to determine impact and gui

Who is this for?

Public Relations / Media Relations Professionals

What You Need to Know?

No experience needed; for all levels -- something for everyone!

More details

Description
Dive deep into the strategic world of media relations with this expansive masterclass designed for professionals looking to elevate their public relations capabilities. This course provides a thorough exploration of how to build solid, productive relationships with journalists, craft pitches that capture attention, and strategically manage media contacts to maximize coverage. With a focus on practical techniques and industry insights, participants will learn to navigate the complexities of the media landscape, develop targeted media lists, and utilize timing effectively to enhance the impact of their outreach.
Through expert-led tutorials and real-world case studies, you will:
Master the essentials of media relations from understanding media operations to fostering enduring journalist relationships.
Learn to create compelling pitches that resonate with media professionals and align with journalistic standards.
Develop a keen ability to analyze media environments, enabling precise and impactful communication strategies.
This masterclass is an invaluable resource for PR professionals seeking to not only improve their media outreach efficacy but also to position themselves as indispensable strategic partners in their organizations.

Why Take the Course:
This course is designed for PR professionals eager to elevate their media relations skills, from building foundational relationships to executing advanced outreach strategies. Whether you're aiming to boost your organizationâ€™s visibility or enhance your personal expertise in media relations, this masterclass provides you with the tools and insights needed to succeed.

What's Included:

Total Duration: 245+ Minutes of Interactive Video
Engaging discussions and real-life case studies
Practical exercises and quizzes to reinforce learning
Access to downloadable resources and templates

Who this course is for:
Public Relations / Media Relations Professionals

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Public Relations

Charli Sharp

Instructor's Courses

Charli is a Marketing and Communications Professional, Trainer and Instructional Designer. She received training from the Association for Talent Development (ATD) in the areas of learning and development, training design and delivery, measurement and evaluation, and talent management. A graduate of Old Dominion University, she holds a Bachelor of Science degree in Communications, and she earned her Accreditation in Public Relations (APR) through the Public Relations Society of America (PRSA). She has spent the last decade mentoring employees and spearheading communications efforts for global brands, like the Ghirardelli Chocolate Company, Barefoot Wines, and Air New Zealand.Charli started her agency career as an Account Coordinator where she moved through the ranks, training junior employees and leading the internship program for the office. Most recently, she served as the Director of Public Relations for the Virginia Beach Convention & Visitors Bureau where she was tasked with building from the ground up an “in-house agency,” while simultaneously developing her direct reports. Having worked at Dale Carnegie Training, which instilled in her the value and importance of continued professional development—and serving in her subsequent roles—Charli knows that employees are not provided sufficient training and onboarding, and therefore, are not set up for success from the onset. That’s why she created Sharp Learning, a first-of-its-kind training and onboarding solution for the marketing and communications industry, which leverages her agency and client-side experience and passion for mentoring others.

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