Product Marketing Foundations

Focused View

Richard King

55:55

176 View

01 - Introduction

01 - Exploring the product marketing role.mp4

00:42

02 - 1. Product Marketing The Basics

02 - What is product marketing.mp4

03:29

03 - Product marketing in practice.mp4

02:19

04 - The product marketer role broken down.mp4

03:15

05 - Explaining your product marketing role internally.mp4

02:59

03 - 2. The Product Marketing Framework and Lifecycle Your Blueprint

06 - Exploring the product marketing framework.mp4

02:27

07 - Exploring the discover stage.mp4

02:40

08 - Exploring the strategize stage.mp4

03:09

09 - Exploring the define stage.mp4

03:32

10 - Exploring the get set stage.mp4

03:14

11 - Exploring the grow stage.mp4

03:06

12 - Mapping to the product lifecycle.mp4

03:15

04 - 3. Navigating Product Marketing at the Intersections

13 - Product management vs. product marketing.mp4

01:43

14 - How to collaborate with product management.mp4

03:39

15 - Product marketing vs. traditional marketing.mp4

03:39

05 - 4. Building a Successful Career in Product Marketing

16 - Is product marketing right for you.mp4

03:16

17 - The product marketing career progression.mp4

03:14

18 - The product marketing journey.mp4

03:53

06 - Conclusion

19 - Continuing to grow as a product marketer.mp4

02:24

Description

Your organization has a great product, but what’s the best way to get the product to market and keep it there? Your organization needs a product marketer, and you’re it! In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Richard shares insights on what product marketing is and isn’t and on how product marketing adds value to your organization. He steps you through his unique product marketing framework, which covers essential skills and responsibilities, and how to build constructive, collaborative relationships across the business. Richard also offers practical advice on how to tell if product marketing is right for you and how to build a successful career in it.

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Marketing Strategy

Digital Marketing

Internet Marketing

Richard King

Instructor's Courses

I've spent the last decade managing development teams, marketing teams and product strategy for enterprise B2B SaaS companies. I’m particularly passionate about the intersection of product, marketing, sales, and data. A passionate investor in early-stage companies who are looking for expertise in sales & marketing, strategy and management. Specialties: Business start-ups, strategic planning, financial management, negotiating, product marketing.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.