Product Management Masterclass - Product Strategy Creation

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Thibault Dubois

6:06:56

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1 - Introduction

1 - Introduction.mp4

03:04

1 - Introduction-Handout.pdf

2 - The benefits of creating a product strategy.mp4

02:56

3 - Product strategy musthaves.mp4

03:01

4 - Key takeaways.mp4

01:07

2 - Chapter 1 Product vision

5 - Chapter-1-Product-vision-examples.pdf

5 - Introduction.mp4

02:26

5 - Product-vision-Handout.pdf

6 - Product vision musthaves.mp4

04:47

7 - Product vision examples.mp4

03:15

8 - Key takeaways.mp4

01:23

3 - Chapter 2 Where to play

9 - Chapter-2-Useful-frameworks.pptx

9 - Introduction.mp4

02:41

9 - Where-to-play-Handout.pdf

10 - How to conduct an industry health analysis.mp4

08:46

11 - What are your thoughts.mp4

00:27

12 - How to conduct a customer analysis.mp4

06:34

13 - How to conduct a competition analysis.mp4

08:52

14 - How to conduct a supplier analysis.mp4

02:56

15 - How to conduct a market trend analysis.mp4

03:24

16 - Key takeaways.mp4

02:40

4 - Chapter 3 How to win

17 - Chapter-3-Useful-frameworks.pptx

17 - How-to-win-Handout.pdf

17 - Introduction.mp4

01:54

17 - Template-Business-model-canvas.pptx

18 - Value proposition customer segment.mp4

10:10

19 - Customer relationships.mp4

05:27

20 - Distribution channels.mp4

13:54

21 - Key activities.mp4

09:36

22 - Key resources.mp4

04:59

23 - Key partnerships.mp4

09:21

24 - Revenue structure.mp4

12:27

25 - Cost structure.mp4

09:47

26 - Key takeaways.mp4

04:30

5 - Chapter 4 What to create

27 - Introduction.mp4

04:32

27 - What-to-create-Handout.pdf

28 - Service design activity 1 User research.mp4

07:55

29 - Service design activity 2 Define.mp4

04:41

30 - Service design activity 3 Ideation.mp4

03:12

31 - Service design activity 4 Prototype.mp4

02:58

32 - Prototype type Video prototype.html

33 - Prototype type Concierge prototype.html

34 - Prototype type Wizard of Oz prototype.html

35 - Service design activity 5 Testing.mp4

07:44

36 - Product roadmap and MVP.mp4

05:14

37 - Prioritization with story mapping.mp4

08:17

38 - Prioritization with KANO model.mp4

10:26

39 - Service design activity 6 POC implementation.mp4

03:12

40 - Key takeaways.mp4

02:58

6 - Bonus section on elicitation techniques

41 - Overview of elicitiation techniques.mp4

02:38

42 - Elicitation technique How to conduct interviews.mp4

10:09

43 - Elicitation technique How to conduct observations.mp4

06:59

44 - Elicitation technique How to conduct workshops.mp4

10:57

45 - Elicitation technique How to conduct brainstormings.mp4

13:48

46 - Elicitation technique How to conduct surveys.mp4

08:34

47 - Elicitation technique How to conduct prototyping.mp4

08:18

7 - Chapter 5 How to launch

48 - How-to-launch-Handout.pdf

48 - Introduction.mp4

02:44

48 - Product-launch-growth-hacking-techniques.pdf

49 - Marketing plan step 1 Marketing goals.mp4

05:00

50 - Marketing plan step 2 Marketing mix.mp4

06:42

51 - Marketing plan step 3 Marketing channels.mp4

06:30

52 - Marketing plan step 4 Content strategy.mp4

04:20

53 - Marketing plan step 5 Budget planning.mp4

07:58

54 - Marketing plan step 6 Monitoring the plan.mp4

08:42

55 - Key takeaways.mp4

02:53

8 - Chapter 6 What to monitor

56 - Introduction.mp4

03:44

56 - What-to-monitor-Handout.pdf

57 - Monitoring area 1 The product.mp4

04:01

58 - Monitoring area 2 The users.mp4

07:24

59 - Monitoring area 3 The competitors.mp4

05:22

60 - Case in point Following competitors.mp4

05:26

61 - Monitoring area 4 The market trends.mp4

10:26

62 - Case in point Following market trends.mp4

03:04

63 - Objectives and Key Results OKRs.mp4

08:01

64 - Creating a product dashboard.mp4

06:28

65 - Key takeaways.mp4

02:23

9 - Wrapping up

66 - Congratulations.mp4

01:12

67 - What are your thoughts.mp4

00:22

68 - Bonus lecture.mp4

01:18

Description

Everything you need to know to develop a winning product strategy (incl. techniques, tools, projects, and more).

What You'll Learn?

1. Product Strategy Benefits - Understand why a Product Strategy is needed and what its key components are.
2. Product Vision - Learn how to create a compelling vision for your product.
3. Market Research - Learn which markets to enter and which to avoid by applying a market attractiveness analysis.
4. Business Design Modeling - Learn how to create a winning product strategy by applying techniques from the world of business design
5. Service Design - Learn what features to include in your product by applying service design techniques
6. Go-2-Market - Learn how to launch your new product using a marketing plan.
7. Monitoring - Learn what to monitor when launching a new product strategy
8. Project - Apply your knowledge and skills in a concrete use case that you build up throughout the course

Who is this for?

Beginner and experienced product managers

Beginner and experienced product owners

Beginner and experienced marketeers

Beginner and experienced consultants

Entrepreneurs managing their business and their products within it

All professionals that are involved in the creation of new product offerings

What You Need to Know?

This is a course accessible for starting and experienced professionals

More details

Description
Introduction:
Welcome to the course on product strategy creation, where you'll discover the secrets to unlocking the full potential of your existing or new products. In today's competitive marketplace, a well-defined product strategy can make all the difference. Whether you're an aspiring entrepreneur, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to develop winning strategies.

Why Product Strategy Creation Matters:
Product strategy is the backbone of a successful business, guiding every aspect of your organization's growth. A well-crafted strategy aligns your goals, resources, and market opportunities, empowering you to make informed decisions and stay ahead of the competition. By mastering the art of product strategy creation, you gain a powerful tool to drive growth, innovate, and achieve success at the level of your product and ultimately at the level of the entire organization.

What You Will Learn:
In our comprehensive course, you'll delve into the intricacies of product strategy creation and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:
Chapter 1 - Product vision: define a laser sharp product vision that embodies what your product is set out to solve.
Chapter 2 - Where to play: define which markets to enter and which to avoid by analyzing market trends, identifying target audiences and their specific needs, evaluating the strengths and weaknesses of your competitors, etc.
Chapter 3 - How to win: define how your product is going to win by applying business design on 9 different axis (the customer segments, the value proposition, the customer relationships, the distribution channels, the key activities, the key resources, the key partners, the revenue structure including pricing and the cost structure).
Chapter 4 - What to create: define what feature to include in your product by applying service design techniques (user research, define the problem statement, ideate on the solution, prototype and test it). You will also be able to define a product roadmap using prioritization techniques such as KANO and story mapping.
Chapter 5 - How to launch: define how to launch your product on the market by following a clear and concise marketing plan. This plan includes the goals, the marketing mix, the selected channels, the content strategy, budget planning, etc.
Chapter 6 - What to monitor: define how to monitor your product by looking at 4 different areas being the user, the product, the competition and the industry trends.

Why choose this course?
Expert Instructor: as a manager in one of the largest consulting firms I had the pleasure to guide many product managers and product owner in defining a product strategy for their products. Due to my role as a consultant, I could experience and guide the creation of many different products in a relative short period of time.
Practical approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. The course also has a project that will help you to further cement your knowledge.
Handouts: you will have access to the handouts and other tools and frameworks that you can use in your professional environment.
Available: in case you have questions regarding a specific topic related to the course, you can always contact us and we will make sure to find a solution together!
Convinced? Enroll today!
Are you ready to take your product strategy creation skills to the next level? Enroll in our product strategy creation course now and unlock the secrets to driving business success. Gain the expertise to propel your career to new heights and stay ahead of the competition. Don't miss this opportunityâ€”enroll today!
Who this course is for:
Beginner and experienced product managers
Beginner and experienced product owners
Beginner and experienced marketeers
Beginner and experienced consultants
Entrepreneurs managing their business and their products within it
All professionals that are involved in the creation of new product offerings

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Product Management

Thibault Dubois

Instructor's Courses

My professional profile:Business consulting: I’m a manager in one of the largest consulting companies in the world and active as a specialist in business analysis.Experience & sector: I draw my experience in business consulting from many high-profile projects in the financial industry. More specifically, I have experience in business analysis, service design, project management, process optimization and strategy definition.Academics: I hold 2 master degrees, one in business & financial economics and another in general management. On top of that I also hold many certifications related to business analysis and project management.My main motivations:I love teaching: One of the main reasons I created this course, is my love for teaching. It gives me a tremendous amount of energy to share my knowledge with someone and knowing that I was able to help that person to reach their objective (even if just slightly).Continuous learning: another reasons why I created this course is because I do love to learn on a continuous basis. I’m a curious person so you will often find me watching a documentary, listening to podcasts, following courses, reading books, etc. Having said that I believe that teaching is just a part of learning which is something I love to do, so there you have it.A social geek: I’m a bit of gamer, I love history, I like to spend time with my family and friends and I love to follow online courses (quite a geek I know…)

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