Product Management: Building a Product Strategy

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Eldad Persky and Teg Grenager,Eldad Persky and Teg Grenager

1:05:54

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01 - Introduction

01 - Why you need a product strategy.mp4

01:06

02 - Product Strategy Overview

01 - What is product strategy.mp4

03:56

02 - Why strategy is important.mp4

04:12

03 - Tenets of a good strategy.mp4

04:11

04 - The elevator pitch framework.mp4

04:16

03 - Filling in the Elevator Pitch Step by Step

01 - Determine your target customers.mp4

05:12

02 - Fill in customer need.mp4

04:02

03 - Choose the market category.mp4

04:24

04 - Fill in the key benefit.mp4

03:42

05 - Add competitors and alternatives.mp4

03:27

06 - Determine the product differentiation.mp4

04:36

04 - How to Develop Product Strategy

01 - Make strategy work.mp4

02:20

02 - How to identify key stakeholders.mp4

03:29

03 - How to collect and organize input.mp4

04:04

04 - Build support for your strategy.mp4

03:39

05 - You Have a Strategy, Now What

01 - Maintain your strategy.mp4

03:12

02 - How to implement a strategy.mp4

03:42

06 - Conclusion

01 - Next steps.mp4

02:24

Exercise Files

Ex_Files_Product_Management_Product_Strategy.zip

Description

Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more. Product leaders are the guardians of a company's strategy. While many people and teams can contribute to developing a strategy, product leaders need to articulate it and ensure that it's done in a way that is applicable for day-to-day decision-making. This course lays out how to develop an effective product strategy. Instructors Eldad Persky and Teg Grenager walk through a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it. Plus, they go over how to maintain and implement your strategy.

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Product Management

Eldad Persky and Teg Grenager

Instructor's Courses

A deliberate and proactive operational leader with vast experience in technical general management roles, leading hundreds of people in media and technology companies. Proven track record in both small and large company setting, leading to successful outcomes including IPO and acquisitions. Deeply experienced in future-focused post-acquisition & post-merger integrations as well as turnaround situations. Repeatedly tapped to clarify direction, build a team and execute thru methodical, data-driven, scalable and positive leadership. A Harvard Business School MBA graduate with exceptional analytical, communication and leadership skills. Specialties: operational leadership (akin to COO roles); product management (akin to CPO roles) advertising technology (adtech); software development; enterprise software; SAAS; marketing technology (martech); Internet media; post M&A; post merger; post acquisition; turnaround.

Eldad Persky and Teg Grenager

Instructor's Courses

Teg is cofounder and CEO at Joinable. He previously was CEO at Uncommon, as well as Cofounder and CPO at Adap.tv, acquired by Aol in 2013. Prior to Adap.tv, Teg studied machine learning and computational linguistics at Stanford University. Teg loves building tools and experiences that address human needs and connect people in new ways.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.