Product Management: Become a Healthcare Product Manager

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Navdeep Yadav

12:07:51

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1. Introduction

1. What is a Product.mp4

16:59

2. Who is a Product Manager.mp4

09:48

3. What does Product Managers do.mp4

13:18

4. Product Team.mp4

05:02

5. Day in the Life of a Product Manager.mp4

05:29

6. Product Development Process.mp4

15:06

7.1 Course workbook - Solved.html

7.2 Course Workbook - Unsolved.html

7. Course Workbook Introduction.mp4

13:07

8. Download and Solve the workbook.html

2. Product Strategy

1. Introduction to Product Strategy.mp4

07:54

2. Product Strategy Stack.mp4

08:32

3. Product Strategy Stack For Fitness App.mp4

07:09

4. Product Vision.mp4

06:27

5. Product Vision Statement for Fitness App.mp4

05:14

6. Product Vision Board.mp4

03:54

7. Excercise 1 Product Charter.mp4

07:41

8. What is Product Strategy.mp4

04:54

9. Step 1 Outline the Problem.mp4

10:26

10. Step 2 Identify your User Persona.mp4

04:38

11. User Interview for User Persona for the Fitness App.mp4

04:04

12. User Persona - Fitness App.mp4

07:53

13. Excercise 2 User Persona.mp4

03:35

14. Customer Empathy Map.mp4

06:50

15. Customer Empathy Map - Fitness App.mp4

09:05

16. Excercise 3 Customer Empathy Map.mp4

05:21

17. User Journey Map.mp4

16:02

18. Excercise 4 User Journey Map.mp4

05:15

19. Jobs-to-be-Done.mp4

09:05

20. Jobs-to-be-done Part 2 - Fitness App.mp4

07:42

21. Excercise 5 Jobs-to-be-done.mp4

02:02

22. Step 3 Introduction to Market Size.mp4

06:11

23. Estimating the Market Size.mp4

05:10

24. Excercise - Market Size.mp4

03:41

25. Excercise 6 Business Model Canvas.mp4

04:47

26. Step 4 Introduction to Product Goal.mp4

03:59

27. Goal Statement for a Fitness App.mp4

04:50

28. Excercise 7 Setting Business Goal.mp4

02:56

29. OKR (Objective key Results) - Fitness App.mp4

08:24

30. Step 5 Introduction to Product Differentiator.mp4

06:13

31. Product Differentiator in a Fitness App.mp4

03:58

32. Step 6 How to define Success Metrics for the Product.mp4

05:21

33. AARRR Pirate Metric Framework.mp4

05:34

34. North Star Metric for a Fitness App.mp4

04:44

35. Step 7 Feature Breakdown List for a Fitness App.mp4

08:05

36. Summary of Product Strategy Module.mp4

05:43

3. Product Development and Planning

1. Excercise 9 Building Product Roadmap.mp4

07:34

2. Excercise 10 Brainstorming Session.mp4

05:58

3. Excercise 11 Objective Key results (OKRs).mp4

05:42

4. Excercise 12 Product Requirnment Document (PRD).mp4

11:59

5. Excercise 13 Writing User Stories in PRD.mp4

11:59

6. Excercise 14 Acceptance Criteria.mp4

02:35

4. Product Planning and Release Management

1. Introduction to Scrum Methodology and Agile Software Development.mp4

03:26

2. Agile like i am 5.mp4

05:02

3. Agile Software Development.mp4

11:41

4. Agile Manifesto and 12 Principles.mp4

15:50

5. Scrum events, workflows, and artifacts.mp4

18:23

6. Introduction to Product Roadmap and Delivery.mp4

04:53

7. Life of a Product manager.mp4

07:08

5. Product Analytics for Decision Making

1. Introduction.mp4

03:07

2. Introduction to User behavior tracking.mp4

11:22

3. Marketing Analytics Vs Product Analytics.mp4

04:51

4. Introduction to Product Analytics.mp4

02:51

5. Introduction to Mixpanel.mp4

07:11

6. How to do Measure Product Value.mp4

09:09

7. Assignment.mp4

01:04

8. Types of Users and User cohorts.mp4

03:47

9. Value moment.mp4

10:23

10. Types of Users.mp4

02:39

11. What is Value exchange.mp4

02:56

12.1 100+ Product Metrics.html

12. Product Metrics Masterclass.mp4

22:47

13. Product Metrics and User Journey.mp4

10:17

14. Product Metrics across industries.mp4

04:44

15. North Star Metric.mp4

05:01

16. Introduction to Google Analytics.mp4

06:47

17.1 Try Mixpanel Demo Account.html

17. Setting up Mixpanel.mp4

13:24

18. Understand Mixpanel insight, funnels and user cohorts.mp4

13:34

19. Quiz Mastering Product Analytics.html

6. Microsoft Excel for Product Managers

1. Introduction to Microsoft Excel.mp4

08:34

2.1 1.pivot+table.xlsx

2. How to Use Pivot Table in excel.mp4

11:06

3. Vlookup in excel.mp4

08:54

4. Pivot table Part 2.mp4

12:01

5.1 Assignment 1.xls

5. Assignment.mp4

01:43

6.1 charts.xlsx

6. Types of charts.mp4

05:51

7. Charts in microsoft excel.mp4

03:20

7. Technology for Product Managers

1. Introduction.mp4

05:16

2. How does your internet work.mp4

03:00

3. What is DNS and who are ISP.mp4

05:05

4. Client - Server Model.mp4

06:45

5. Internet Protocols.mp4

06:24

6. Introduction to Webpage.mp4

06:42

7. Components of a Webpage.mp4

08:59

8. HTML, CSS and JS in a Webpage.mp4

04:39

9.1 Download Figma.html

9. Introduction to Figma.mp4

11:11

10.1 Figma Link.html

10. Weather app UI in Figma.mp4

10:46

11. CSS Box Model.mp4

03:10

12.1 weather app.zip

12. Building Weather app with HTML, CSS and Javascript.mp4

22:57

13. Expain API like i am 5.mp4

09:20

14. Real world example of APIs.mp4

04:59

15. Everything about APIs and Postman.mp4

16:57

16. Build a web app by yourself.html

Description

Learn Product Management Strategies for the New Age of Fitness

What You'll Learn?

Fundamentals of product management for a fitness app.
Strategies for developing compelling product visions and mission statements.
Techniques for effective market analysis, including calculating TAM, SAM, and SOM.
Understanding and applying the concept of user personas in product development.
How to create and utilize Customer Empathy Maps to align product features with user needs.
Designing user journey maps to enhance customer engagement and satisfaction.
Principles of Jobs to Be Done (JTBD) to focus on customer outcomes.
Identifying product differentiators using the Business Model Canvas.
Setting and tracking Objectives and Key Results (OKRs) for product success.
Developing and managing a product roadmap, including agile and sprint methodologies.
Crafting detailed Product Requirements Documents (PRDs) for clear communication and alignment.
Creating user stories and acceptance criteria to guide development efforts.
Learning agile project management techniques for efficient product iteration.
The importance of design thinking in creating user-centric products.
Techniques for conducting user research and testing to validate product assumptions.
Understanding the technical aspects of product management, including APIs and web app development.
Strategies for data analysis and iteration to continually improve product offerings.
How to drive product growth through innovative marketing and referral programs.
Developing a comprehensive understanding of growth hacking techniques for startups.
Insights into subscription business models and how to optimize them for customer retention.

Who is this for?

Aspiring product managers looking to break into the tech industry, specifically in AI and fitness technology.

Current product managers seeking to specialize in AI-driven products and services within the fitness sector.

Entrepreneurs and startup founders aiming to develop and launch successful fitness tech products.

Business analysts and consultants interested in exploring product management in the context of health and wellness startups.

Fitness professionals and instructors wanting to leverage technology to enhance customer experiences and business models.

Software developers and engineers interested in transitioning to product roles within the tech fitness industry.

Marketing and sales professionals looking to understand product management to better align their strategies with product development.

What You Need to Know?

Basic understanding of product management principles and methodologies.

Familiarity with basic business concepts such as market analysis and business modeling.

Ability to engage with both technical and non-technical stakeholders.

Willingness to learn and apply agile and lean product development practices.

More details

Description
Whether you're a seasoned athlete or just starting your fitness journey, this course will empower you to achieve your goals through mastering the art of fitness app development. Packed with insights from industry leaders like Fitbit and Apple Fitness+, you'll learn how to create engaging and impactful fitness experiences that motivate users and drive real results.
What You'll Learn:
Introduction to Fitness Apps: Gain a solid understanding of the fitness app landscape, user motivations, and the key components that make a successful fitness application.
User Experience (UX) Design: Dive into the principles of UX design to create intuitive and user-friendly fitness app interfaces that keep users engaged and motivated.
Gamification and Behavior Change: Explore gamification techniques and behavior change theories to foster long-term user engagement and drive sustained fitness habit formation.
Fitness Tracking and Sensors: Discover the latest in fitness tracking technology, including wearables, mobile sensors, and integrations to accurately capture and analyze user activity data.
Exercise and Activity Libraries: Build comprehensive exercise and activity libraries tailored to various fitness levels, goals, and preferences, ensuring your app offers a diverse and inclusive experience.
Social Features and Community Building: Learn how to incorporate social features and cultivate vibrant fitness communities within your app, fostering motivation, accountability, and a sense of belonging.
Data Analytics and Personalization: Leverage data analytics to gain insights into user behavior, preferences, and progress, enabling personalized recommendations, adaptive workout plans, and data-driven decision-making.
Course Curriculum
Section 1: Introduction to Product Management in Fitness Tech
Overview of the fitness app ecosystem and its impact on health and wellness.
Understanding the role and responsibilities of a product manager in the fitness technology sector.
Building and leading a cross-functional team to success in the fitness app market.
Insights into the day-to-day operations of managing a fitness app.
Section 2: Crafting a Product Strategy for Fitness Apps
Foundations of product strategy within the fitness app context, from conception to market positioning.
Deep dives into user research, persona development, and journey mapping tailored to the fitness audience.
Techniques for defining and achieving product-market fit in the competitive fitness technology landscape.
Strategic planning using OKRs, setting actionable goals, and measuring success in fitness app development.
Section 3: From Discovery to Growth: A Complete Product Lifecycle
Advanced techniques for product discovery, including user needs assessment and market analysis specific to health and fitness.
Planning and executing development sprints with a focus on fitness app features that drive user engagement and retention.
Design principles for creating intuitive and engaging user interfaces for fitness apps.
Growth hacking strategies for fitness apps, leveraging social media, content marketing, and partnership opportunities.
Section 4: Implementing Agile and Scrum in Fitness App Development
Adapting Agile methodologies to the fast-paced world of fitness technology, with a focus on iterative development and continuous learning.
Utilizing Scrum to manage fitness app projects, including backlog refinement, sprint planning, and retrospectives.
Case studies on successful fitness apps, highlighting the application of Agile and Scrum practices.

Section 5: Mastering Product Planning and Release Management
Get to grips with Scrum, Agile development, and using JIRA for effective product planning, backlog management, and release scheduling.
Section 6: Leveraging Analytics in Product Management
Understand how to apply product analytics for insightful decision-making, using tools and techniques to analyze user behavior and product performance.
Section 7: Excel Proficiency for Product Managers
Enhance your data analysis and presentation skills with Excel, learning to utilize pivot tables, VLOOKUP, and charts for product data analysis.
Section 8: Technology Essentials for Product Managers
Equip yourself with the necessary technical knowledge, from the basics of internet operations to developing web apps, crucial for managing SaaS products effectively.
Learning Outcomes
By the end of this course, participants will:
Have a thorough understanding of the fitness app market, including key trends, customer behaviors, and success factors.
Be able to develop, launch, and manage a fitness app, applying best practices in product strategy, user research, and agile development.
Gain hands-on experience with tools and techniques for planning, tracking, and optimizing fitness app performance.
Acquire the skills to foster innovation, drive user adoption, and ensure the long-term success of a fitness app.
This course is not just a gateway into the world of fitness technology; it's a deep dive into mastering the art and science of product management in a sector that transforms lives. Whether you're looking to pivot your career into fitness tech or aiming to scale an existing product, this course will equip you with the knowledge, skills, and insights to achieve your goals.
Who this course is for:
Aspiring product managers looking to break into the tech industry, specifically in AI and fitness technology.
Current product managers seeking to specialize in AI-driven products and services within the fitness sector.
Entrepreneurs and startup founders aiming to develop and launch successful fitness tech products.
Business analysts and consultants interested in exploring product management in the context of health and wellness startups.
Fitness professionals and instructors wanting to leverage technology to enhance customer experiences and business models.
Software developers and engineers interested in transitioning to product roles within the tech fitness industry.
Marketing and sales professionals looking to understand product management to better align their strategies with product development.

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Navdeep is an MBA graduate and a Founder of the Software company Float. In the past, he has worked in multiple companies from Healthcare to SaaS(software as a service) as a Product Manager. So he got a diverse set of experience in Product Marketing, User experience, and sales for Startups.

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