Principle for UX Design

Tom Green is a technologist, author, former college professor, and lifelong digital media expert. He’s taught classes, workshops, and seminars worldwide on a variety of topics to both academic and professional audiences, published over 18 books on user experience, web design, digital media, and video, and has served as a trusted product design advisor to companies such as Macromedia, Adobe and UXPin, among others across his career. On the education side, he assisted in the creation and delivery of one of the first Distance Ed Digital Imaging courses for Humber College in 1996. In 1998 he was appointed Course Co-Ordinator of the Humber College Multimedia Design and Development technician program. A post held until he stepped back in 2008 to concentrate on in-class teaching and other projects. Delivered presentations at a number of Creative Industry and Educational Conferences over the years: Sloan Merlot Conference, the Distance Education Learning Symposium sponsored by the University of Wisconsin, and the Adobe Education Leaders Annual Conference. Delivered a regular series of UX-based lectures, workshops, and faculty seminars at the leading Universities throughout China including the Central Academy of Fine Arts (Beijing), the Wuhan Institute of Technology, and Shenzhen Polytechnic. He was a featured speaker at FlashInTheCan (now FITC), Flashforward, Adobe Max, Digital Design World, Spark Europe, Flash China sponsored by CAFA, and D2WC a Designer to Developer Workflow Conference that explored these two key aspects of UX. Over the years he has written 18 digital technology books for publishers ranging from Pearson Education, Que, and friendsofED (Now Apress). Produced 18 UX Design courses for Lynda.com (LinkedIn Learning), was a regular contributor to CommunityMX, a columnist with Layers Magazine columnist, and Graphics Editor for About.com for 5 years. Co-authored a half-dozen ebooks for UXPin. All of this resulted in his being asked to participate in the development of several product updates where his focus on the user and his unbiased input and suggestions affected the development of Dreamwear, Flash, Adobe Flash Media Server, Fireworks, Adobe Edge (the precursor of XD), Adobe Animate and Adobe XD. He was also appointed, by Adobe, to the committee tasked with building the Adobe Education Leaders program in 2010 which, to this date, has grown to a collection of the most talented and creative K-12 and Post Secondary educators on the planet