Power Of Programmatic Geofencing Marketing & OTT Advertising

Focused View

Croxton MBA

5:14:27

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1. Introduction

1. How Geofencing & Programmatic Display Works.mp4

17:53

2. All Tactics Beyond Geofencing.mp4

18:09

3. Using Geofencing For EventConference Targeting.mp4

13:05

4. Addressable (Household) Geofencing.mp4

16:45

5. Types of Creative Needed For Geofencing & Programmatic Display.mp4

12:43

6. Creative Best Practices.mp4

10:47

7. Programmatic Video (Pre Roll, Post Roll & More).mp4

09:25

8. The World Of OTT & Connected TV Advertising.mp4

21:47

9. Customer Journey Mapping.mp4

12:09

10. Intent vs Demographic Targeting In The Programmatic Ecosystem.mp4

06:52

11. Estimating Impressions & Reach 1B.mp4

07:38

12. Estimating Impressions & Reach 1A.mp4

14:08

13. Measuring Success In Programmatic & Geofencing.mp4

13:04

14. Conversion Zone Tracking.mp4

12:15

15. Geo Conversion Lift Reporting.mp4

09:15

16. Analytics & Reporting 1a.mp4

08:27

17. Analytics & Reporting 1b.mp4

16:24

18. Google Analytics Measurement.mp4

10:43

19. Advanced Strategy.mp4

28:37

2. Sales & Selling Geofencing Marketing & Programmatic Display

1. Selling Educating On Programmatic Display.mp4

11:49

2. Client Relations & Setting Expectations.mp4

16:35

3. Winning Client Renewals.mp4

06:36

4. Handling Objections.mp4

19:21

Description

How Agencies & Brands Can Use Geofencing Marketing & Programmatic Display As Part Of Their Omnichannel Marketing Plans

What You'll Learn?

How To Become More Effective In Selling Geofencing Marketing & Programmatic OTT Advertising Campaigns
The Nuances Of The Entire Programmatic Display Advertising Ecosystem
How To Conduct Successful Media Planning Across Geofencing & Programmatic Platforms
How Executives, Account Managers & Sales Team Can Oversee Programmatic & Geofencing Marketing Teams
How To Optimize & Ensure Teams Are Getting The More Leads, Sales & Conversions From Geofencing Marketing Campaigns
How To Build A Powerful Geofencing & OTT/CTV Advertising Campaigns

Who is this for?

Media Planners

Digital Agency Owners

Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education)

Agency Sales Reps

Account Managers

What You Need to Know?

Experience In Digital Sales

Experience In Digital Marketing

Experience In Media Planning

More details

Description
In this course, we go over all the nuances of geofencing marketing, programmatic display, ott advertising, and how to build effective campaigns as well as how to media plan and sell them properly.

Geofencing marketing has grown in popularity over the years because it is utilizing someone's precise location to give us insights into their intent to buy.Â So for example, car dealerships can geofence their nearby competitor dealers knowing those folks in market looking to buy a car are visiting their competition.

We at Propellant Media have been doing geofencing marketing for quite sometime and we white label our services to over 700 ad agencies.Â But we also wanted to build a course to support agencies and media buying teams as well as small businesses who want to learn more about this space.

This course is great for:
Ad Agencies
Marketing Companies
Public Relations Firms
Small To Midsize Corporations
Agency Sales Reps
Print &Â Direct Mail Companies
Industry Specific Consultants (Healthcare, Political, Retail, Foot, B2B, etc..)

This course is great for anyone who is an ad agency or marketing professional/business owner who wants to bring geofencing marketing, ott advertising, and programmatic display to their client base.Â If you are looking to learn more about geofencing marketing and how to effectively utilize it for your organization, this course is right for you.
Who this course is for:
Media Planners
Digital Agency Owners
Industry Consultants (Political, Healthcare, Retail, B2B, SaaS, Education)
Agency Sales Reps
Account Managers

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Focused display

Digital Marketing

Croxton MBA

Instructor's Courses

I currently run a digital advertising agency as well as run and operate a brand in which we private label products that we sell on Amazon. I have over 8 years of digital marketing experience and in a short period of time have taken our amazon brand to international markets, channels outside of Amazon, and advertising channels as well with Amazon PPC being our best advertising platform. I am an MBA graduate of NYU Stern School of Business and attended Morehouse College for my undergraduate degree.

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