Play by Play: Demystifying Salesforce Marketing Cloud

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Shane Smyth

1:46:23

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01.Course Overview

01.01.Course Overview.mp4

02:14

02.Introduction and Setting the Stage

02.01.Presenting the Scenario and Challenge.mp4

02:39

02.02.What Is Marketing Cloud.mp4

02:59

02.03.Marketing Cloud Terminology.mp4

02:30

03.Gathering the Requirements & Implementing 101

03.01.Requirement Gathering Doc.mp4

02:05

03.02.What Is a Journey.mp4

01:50

03.03.The Importance of IP Warming .mp4

04:35

03.04.Several Quick Sand Areas.mp4

01:35

03.05.What Is a Preference Center.mp4

02:28

04.Architecting Marketing Cloud

04.01.Roles, Interactions, and Integrations.mp4

05:17

04.02.Types of Data.mp4

01:21

04.03.Builders And Studios.mp4

01:50

04.04.Data Extensions Overview.mp4

02:27

04.05.Setting up a New Synchronized Data Extension.mp4

05:52

04.06.Filtering Data Extension.mp4

03:30

04.07.Architecting Marketing Cloud the Right Way.mp4

10:08

05.Sending Your First Email

05.01.Overview of Content Builder And Assets.mp4

02:12

05.02.Creating an Email Template.mp4

04:37

05.03.Creating an Email And Perform Testing.mp4

05:44

05.04.Personalization with Dynamic Content.mp4

05:03

05.05.Personalization with AMPscript.mp4

02:47

06.Automation Studio

06.01.Activities in Automation Studio.mp4

08:12

06.02.Automations in Automation Studio.mp4

02:07

07.Journey Builder

07.01.Overview of Journey Builder.mp4

06:19

07.02.Decision Splits.mp4

02:20

07.03.Using Contact Builder for Relational Data.mp4

07:05

08.Summary and Recap

08.01.Lets Recap!.mp4

00:50

08.02.Marketing Cloud Setup.mp4

02:17

08.03.IP Warming Recap.mp4

03:30

Description

This course provides an in-depth review of Salesforce Marketing Cloud, including its essential features, tools, and capabilities, and sets you up for your first journey.

What You'll Learn?

Play by Play is a series in which top technologists work through a problem in real-time, unrehearsed, and unscripted. In this course, Play by Play: Demystifying Salesforce Marketing Cloud, Shane Smyth, and Don Robins demystify the capabilities of Marketing Cloud in the marketing landscape and provide a baseline for terminology & features. They review the core concepts of ‘personalized marketing’, walk through the different builders and studios needed to establish a solid foundation, and discuss many of its concepts such as data extensions, types of data, personalization and more. By the end of this course, you’ll have a solid understanding of Marketing Cloud fundamentals and have a foundation for working with it.

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Salesforce Development

Salesforce

Shane Smyth

Instructor's Courses

Shane Smyth has been in the Salesforce ecosystem for several years as an expert in the marketing space, specifically in regards to the Salesforce Marketing Cloud platform. Through years of being a Salesforce consultant across several industries, Shane has experience in taking a company to true personalized communication with customers using Salesforce's technology.

Pluralsight

View courses Pluralsight

Pluralsight, LLC is an American privately held online education company that offers a variety of video training courses for software developers, IT administrators, and creative professionals through its website. Founded in 2004 by Aaron Skonnard, Keith Brown, Fritz Onion, and Bill Williams, the company has its headquarters in Farmington, Utah. As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules.