Platform Business & Strategy

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Andreas Munzel

3:07:40

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1. Welcome Session

1. Welcome Session.mp4

06:20

2. Introduction to Platform Strategy

1.1 1 Intro to platform strategies Platforms.pdf

1. Introduction to Platform Strategy.mp4

39:23

3. Foundations and Platform Analysis

1.1 2 Conceptual foundations Platforms.pdf

1. Platform Foundations.mp4

36:52

2.1 3 Analyzing platforms Platforms.pdf

2. Analyzing Platforms.mp4

21:07

4. Platform Strategies

1.1 4 Platform strategy Platforms.pdf

1. Platform Strategy.mp4

37:53

2.1 5 Finding the platform in your product Platforms.pdf

2. Finding the Platform in Your Product.mp4

42:09

5. Conclusion and Summary

1. Conclusion.mp4

03:56

Description

Adopt a network-centred view of your business and transform your firm's offerings into defensible platforms.

What You'll Learn?

Master the fundamentals of digital transformation via connected strategies and platforms and move beyond the often-used limitation to “uberization".
Evaluate platforms and their strategies in terms of their business model.
Discuss and develop products into defensible platforms.
Apply the business and strategy of platforms through the discussion of multiple real-lifr examples in the course.

Who is this for?

Marketing professionals eager to transform products into platforms.

Managers and entrepreneurs interested in a solid understanding of platforms' business models and strategies.

College students motivated to add platform fundamentals to their curriculum.

What You Need to Know?

A basic knowledge of business and management

More details

Description
In this online course on Platform Business & Strategy, we will focus on platform business models, which have pervasively impacted various industries. While press and media coverage tends to focus on the dark sides of potential superplatforms, this online course attempts to clarify platformsâ€™ conceptual foundations. Furthermore, you will acquire an essential set of tools and approaches to analyze and develop platforms and to find the platform in your firmâ€™s offerings. Finally, we will discuss several trends and platform vulnerabilities, such as multi-homing, to assist you in developing defensible platform businesses.
By the end of this course, you will be able to master the foundations of platforms and go beyond the hype and heated debates in media outlets, evaluate platforms and their strategies according to the adopted business model discuss and develop products into defensible platforms, and apply platform business and strategy through the discussion of multiple examples.
Seven video lessons with downloadable files will guide you through the process by covering platforms from their basic understanding and mechanisms through the analysis of (existing) platforms and identifying platform launch strategies to tools and ways to transform your products into defensible platforms.
Enter the world of platforms and learn how to make platform business models work for your firm!Â
Who this course is for:
Marketing professionals eager to transform products into platforms.
Managers and entrepreneurs interested in a solid understanding of platforms' business models and strategies.
College students motivated to add platform fundamentals to their curriculum.

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Business Strategy

Andreas Munzel

Instructor's Courses

Andreas Munzel holds a Ph.D. in Management Science from the University of Munich in Germany and currently serves as a Full Professor of Marketing at Toulouse University in France. Since 2015, Andreas has worked as a Senior Management Trainer with Horváth Akademie GmbH (Horváth & Partners) for company in-house training in Europe, Asia, and North America. Since 2020, as Facilitator with Unilever in Africa and Europe. He has 15 years of experience in teaching and training with different audiences (undergraduate and graduate students, working professionals). He regularly speaks at practitioners’ events.In 2021, Andreas creates the Marketing Analytics Academy, a place to learn more about data analytical approaches to marketing.

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