Pharmaceutical Sales and Marketing

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1 - Module 1 Pharmaceutical Sales and Marketing

1 - Pharma Marketing Summary Part 1.mp4

07:18

2 - What is Marketing Part 2.mp4

03:27

3 - Difference Between Pharma and General Marketing Part 3.mp4

02:01

4 - Scope of Marketing Part 4.mp4

04:09

5 - Marketing and Selling Part 5.mp4

07:29

6 - Marketing Enviroment Part 6.mp4

04:07

7 - Microenvironment Part 7.mp4

01:27

8 - Public Part 8.mp4

01:21

9 - Industry and Competitive Part 9.mp4

06:49

10 - Factor Shape Competition in an Industry Part 10.mp4

08:18

2 - Module 2 Pharmaceutical Sales and Marketing

11 - Consumer Part 1.mp4

09:41

12 - Maslow Theory of Motivation Part 2.mp4

00:44

13 - Consumer Ability Part 3.mp4

01:39

14 - Perception Part 4.mp4

01:42

15 - Consumer Decision Making Part 5.mp4

04:42

16 - Factors Influencing Purchase Decision Part 6.mp4

04:06

17 - Industrial Buying Behaviour Part 7.mp4

03:11

18 - Industrial Market Buyer Part 8.mp4

11:04

19 - Type of Purchases or Buying Situations Part 9.mp4

02:44

20 - Models of Organisational Buying Behaviour Part 10.mp4

04:47

21 - The Sheath Modal Part 11.mp4

03:10

22 - Goal Learning Objective and Marketing Research Part 12.mp4

04:45

3 - Module 3 Pharmaceutical Sales and Marketing

23 - Pharmaceutical Marketing Part 1.mp4

05:47

24 - Qualitative and Quantitative Market Research Part 2.mp4

20:18

25 - Size and Composition of Pharmaceutical Market Part 3.mp4

04:41

26 - Pharmaceutical Market in India Part 4.mp4

06:59

27 - Classification of Pharmaceutical Industry Part 5.mp4

02:08

28 - Pharmaceutical Industry Part 6.mp4

02:45

29 - Growth of Pharmaceutical Industry Part 7.mp4

00:30

4 - Module 4 Pharmaceutical Sales and Marketing

30 - Segmentation and targeting Part 1.mp4

03:37

31 - Benefits of Segmentation Part 2.mp4

02:28

32 - Segmentation and Aggregation Part 3.mp4

01:16

33 - Market Segmentation Criteria Part 4.mp4

10:43

34 - Targeting Part 5.mp4

03:37

35 - Positioning Part 6.mp4

04:55

36 - Motivation and Prescribing Habits of Physician Part 7.mp4

08:55

37 - Prescribing Behavioral Studies Part 8.mp4

02:15

38 - Patient Compliance and Motivation Part 9.mp4

02:47

39 - Consumer Motivation Part 10.mp4

01:54

40 - Consumer Decision Making in Health Matter Part 11.mp4

02:53

41 - Medical Representation Part 12.mp4

04:59

42 - Promotion and Price Part 13.mp4

03:07

43 - Market Analysis Market and Marketing Research Part 14.mp4

04:21

Description

Navigating the Pharmaceutical Sales Landscape: Strategies for Success

What You'll Learn?

In-Demand Skillset: The pharmaceutical industry is a cornerstone of healthcare, and professionals skilled in sales and marketing are always in demand.
Lucrative Career: Enjoy competitive salaries and performance-based bonuses, as well as the potential for rapid career advancement.
Global Opportunities: The skills you gain are transferable worldwide, opening doors to international career prospects.
Constant Innovation: Be at the forefront of new product launches, cutting-edge research, and innovative marketing strategies.

Who is this for?

Recent graduates looking to enter the pharmaceutical industry Professionals in healthcare seeking to transition to sales and marketing roles Marketing and sales professionals interested in specializing in pharmaceuticals Anyone with a passion for pharmaceuticals and a desire to contribute to healthcare.

What You Need to Know?

A high school diploma or equivalent for the basic course. A bachelor's degree in a relevant field for advanced courses (recommended but not mandatory). Strong communication and interpersonal skills. A passion for the pharmaceutical industry and a desire to excel in sales and marketing.

More details

Description
Overview:
Welcome to the world of Pharmaceutical Sales and Marketing! Our comprehensive course is designed to equip you with the knowledge and skills needed to excel in this dynamic and vital sector of the healthcare industry. As pharmaceutical companies continue to expand and innovate, the demand for qualified professionals in sales and marketing is higher than ever before. This course serves as your gateway to a rewarding career in this exciting field.

Benefits of Learning:
In-Demand Skillset: The pharmaceutical industry is a cornerstone of healthcare, and professionals skilled in sales and marketing are always in demand.
Lucrative Career: Enjoy competitive salaries and performance-based bonuses, as well as the potential for rapid career advancement.
Contribute to Healthcare: Be part of a sector that plays a crucial role in improving and saving lives by ensuring that life-changing medications reach those who need them.
Global Opportunities: The skills you gain are transferable worldwide, opening doors to international career prospects.
Constant Innovation: Be at the forefront of new product launches, cutting-edge research, and innovative marketing strategies.

Who Can Learn:
Recent graduates looking to enter the pharmaceutical industry
Professionals in healthcare seeking to transition to sales and marketing roles
Marketing and sales professionals interested in specializing in pharmaceuticals
Anyone with a passion for pharmaceuticals and a desire to contribute to healthcare

Career Scope:
Pharmaceutical Sales and Marketing offers a wide range of career opportunities, including:
Medical Sales Representative: Promoting pharmaceutical products to healthcare professionals.
Product Manager: Developing and executing marketing strategies for specific drugs.
Market Research Analyst: Analyzing market trends and competition to inform business decisions.
Key Account Manager: Managing relationships with major clients and stakeholders.
Brand Manager: Overseeing the branding and promotion of pharmaceutical products.
Regulatory Affairs Specialist: Ensuring compliance with government regulations.
Business Development Manager: Identifying and pursuing new business opportunities.

Salary Package with Job Roles in India and Abroad:
In India, salaries in the pharmaceutical sales and marketing field can vary based on factors such as experience, location, and the specific role. Entry-level positions may start at around INR 3-5 lakhs per annum, while experienced professionals in managerial roles can earn upwards of INR 10-15 lakhs or more annually.
Abroad, the compensation may vary significantly depending on the country and the specific role. However, pharmaceutical sales and marketing professionals often enjoy competitive salaries in international markets.

Requirements to Study:
To enroll in our Pharmaceutical Sales and Marketing course, you will typically need:
A high school diploma or equivalent for the basic course.
A bachelor's degree in a relevant field for advanced courses (recommended but not mandatory).
Strong communication and interpersonal skills.
A passion for the pharmaceutical industry and a desire to excel in sales and marketing.

Key Features:
Our course stands out due to its comprehensive curriculum and unique features:
Industry-Experienced Instructors: Learn from seasoned professionals with extensive experience in pharmaceutical sales and marketing.
Real-World Case Studies: Gain practical insights through real case studies and hands-on projects.
Networking Opportunities: Connect with industry experts and peers to build valuable relationships.
Internship Placements: Access opportunities for internships with leading pharmaceutical companies.
Who this course is for:
Recent graduates looking to enter the pharmaceutical industry Professionals in healthcare seeking to transition to sales and marketing roles Marketing and sales professionals interested in specializing in pharmaceuticals Anyone with a passion for pharmaceuticals and a desire to contribute to healthcare.

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