Personal Branding 101: You Are Your Own Secret Sauce

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Alison Koehler

1:10:24

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01 Introduction.mp4

02:33

02 Your Class Project.mp4

01:06

03 Understanding Your Values.mp4

08:45

04 From Personality to Persona.mp4

03:35

05 Crafting a Brand Statement.mp4

03:16

06 Whos Your Ideal Client.mp4

05:07

07 Finding Inspiration.mp4

03:11

08 Creating a Mood Board.mp4

04:00

09 Check In You Are Here.mp4

01:00

10 What is a Branding System.mp4

02:03

11 Where Your Brand Will Live.mp4

07:15

12 Crafting a Visual Language.mp4

09:44

13 Testing Your Visual Language.mp4

06:51

14 Expanding Your Language.mp4

05:38

15 Bite Size Messaging.mp4

04:46

16 Wrap Up.mp4

01:34

Exercise Files.zip

Description

In this class, you’ll learn how to create an effective personal brand from your best asset: yourself.

This means that you already have all of the tools to create an effective and comprehensive brand inside of you. To be a professional, you DO NOT have to ditch your personality. There is room in the world for everyone. This class will teach you how to create a brand that is true to yourself.

Be ready for an adventure as you learn:

To identify your core values and your unique voice
The difference between your personality and persona
How to craft an ideal client persona
To make your ideas visual!
How to create a vector logo and wordmark
How to design a brand system
How to develop your messaging, aka how you talk to your audience

This class is perfect for beginners who may feel overwhelmed by the process or those who may be revisiting their brand! The class is designed so that you can follow along with me as I break down the essential steps.

By the end of the class, you’ll not only have a personal brand system that will work across any platform but a deeper understanding of the elements of your brand so you can expand it infinitely!

So let’s get started - see you in class!

What You'll Learn?

Branding
Marketing
Business
Identity Design
Adobe Illustrator
Graphic Design
Visual Communication

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Personal Branding

Alison Koehler

Instructor's Courses

I’m currently working as a freelance graphic designer. I’ve known I’ve wanted to be a graphic designer since I was 12 years old and now I’m living out that dream. I studied design at the University of Arizona and graduated in 2019. I've been working with the Adobe programs for over 10 years, worked professionally for 6 years, and have been working for myself for the past 2 years.

I love working with all different kinds of clients but my favorite projects to work on are large-scale branding projects with lots of opportunities to help the clients decide the direction and applications for their business. But whatever project I'm working on, they all have one thing in common: people first. The secret sauce of any project is the stories and personalities of the people I've worked with.

I'm incredibly passionate about helping others. My design philosophy revolves heavily around understanding people and creating empathetic branding, illustrations, and more.

If you'd like to see more of my work or connect, check out my Instagram, Youtube, or personal website.

When I can pull myself away from my work for more than 5 minutes, I enjoy spending time exploring my dusty desert town, playing with my cat Ziggy (who's a good boy, he just has mischief in his heart), and enjoying a cup of coffee while reading a good book.

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