Pearson Digital Marketing Analytics Beyond Advertising How Right-brained Marketers Can Master The Numbers

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00001 Introduction.mp4

04:01

00002 Learning objectives.mp4

01:00

00003 1.1 Why are analytics so important.mp4

09:21

00004 1.2 How do you overcome math phobia.mp4

12:10

00005 1.3 How do you tell a story with numbers.mp4

03:55

00006 1.4 How do you reason with numbers.mp4

05:45

00007 Lesson 1 Exercise - Project Progress.mp4

08:01

00008 Learning objectives.mp4

00:56

00009 2.1 What are Key Performance Indicators KPIs.mp4

08:27

00010 2.2 What are key types of Marketing Analytics.mp4

14:11

00011 2.3 How do tracking codes work.mp4

05:40

00012 Lesson 2 Exercise - Project Progress.mp4

05:11

00013 Learning objectives.mp4

00:51

00014 3.1 How do activity metrics work.mp4

13:26

00015 3.2 How do I measure content.mp4

05:20

00016 3.3 How do I track the customer journey.mp4

10:18

00017 Lesson 3 Exercise - Project Progress.mp4

04:35

00018 Learning objectives.mp4

01:04

00019 4.1 What questions must I ask about audiences.mp4

16:15

00020 4.2 How do I collect audience information Ai legally.mp4

17:50

00021 4.3 What can I do with audience metrics.mp4

08:12

00022 Lesson 4 Exercise - Project Progress.mp4

05:35

00023 Learning objectives.mp4

01:13

00024 5.1 How do I measure sales.mp4

13:00

00025 5.2 What is attribution.mp4

12:34

00026 5.3 How do I prove Return on Investment ROI.mp4

08:28

00027 Lesson 5 Exercise - Project Progress.mp4

04:05

00028 Learning objectives.mp4

01:06

00029 6.1 What process do we follow to make progress.mp4

14:09

00030 6.2 How does A B testing work.mp4

09:49

00031 6.3 How does conversion rate optimization work.mp4

10:49

00032 6.4 How do I score leads.mp4

07:46

00033 Lesson 6 Exercise - Project Progress.mp4

07:00

00034 Learning objectives.mp4

00:25

00035 7.1 What s coming next in marketing analytics.mp4

17:29

00036 7.2 What s next for you in marketing analytics.mp4

14:12

00037 Summary.mp4

02:20

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