Optimizing Video Content for Social Media

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Richard Harrington

1:38:03

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[1] Introduction

[1] Optimizing video content for social media.mp4

01:15

[2] Exercise files.mp4

01:03

[2] 1. Desired Outcomes

[1] Targeting results.mp4

04:53

[2] The challenges with social video.mp4

04:59

[3] Best practices for social video.mp4

03:08

[3] 2. Capture Strategies

[1] Determining camera settings for social video.mp4

07:06

[2] Production style Part 1.mp4

04:24

[3] Production style Part 2.mp4

08:33

[4] Composition strategies for social video.mp4

05:25

[5] Technical considerations that improve quality.mp4

07:28

[4] 3. Edit Strategies

[1] Sequence settings for social video.mp4

05:07

[2] Transitions and effects for social video.mp4

03:01

[3] Audio mixing for social video.mp4

06:43

[5] 4. Social Network Considerations

[1] Choosing an aspect ratio.mp4

07:27

[2] Captioning strategies Part 1.mp4

04:28

[3] Captioning strategies Part 2.mp4

04:02

[4] Data rate and file formats.mp4

06:38

[6] 5. Hosting Strategies

[1] The benefits of directly posting to a network.mp4

02:27

[2] The benefits of using a hosted platform.mp4

03:54

[3] An introduction to analytics for social video.mp4

04:50

[7] Conclusion

[1] Next steps.mp4

01:12

Description

One of the best ways to reach people is by posting videos on social media. In this course, instructor Richard Harrington helps content creators of all skill levels make compelling videos that are easy to share online. Rich shares strategies for both capturing and editing videos to maximize impact, such as how composition strategies can impact the look and feel of your clips. He also goes over how to resize and compress videos for specific platforms, including how to reformat video from its traditional delivery aspect ratio to common social media aspect ratios. Plus, learn how to determine whether to post your content directly to a social network or use a hosted platform.

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Video Creation

Richard Harrington

Instructor's Courses

Rich is a practiced expert in photography, motion graphic design, and digital video. He has also grown into key roles designing creative software and working with artificial intelligence. Starting his career out in the world of broadcast journalism, Rich has always had a great interest in visual communications. Rich is a member of the National Association of Photoshop Professionals Instructor Dream Team, and a popular speaker on the digital video circuit. He has chaired conferences since 2003 for the National Association of Broadcasters. Rich is an internationally published author. His book, Photoshop for Video, was the first of its kind to focus on Photoshop’s application in the world of video. He is also a contributing author for Apple’s Aperture, iLife, and iWork official books. He's also co-written the first books on DSLR filmmaking and professional web video, A Master's Degree in Project Management fills out Rich’s broad spectrum of experience. Rich enjoys Scouting, traveling, and digital photography, as well as teaching his kids the joys of science fiction and comic books. Specialties: Project Management Artificial Intelligence User Experience Video Production Motion Graphics Software Development Marketing Product Evangelism Public Speaking

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.