OMCA™ Certification for Digital Marketers Test Prep
Focused View
Matt Bailey
4:19:25
121 View
01 - OMCA What can OMCA certification do for you.mp4
01:34
02 - OMCA digital marketing certification What to know.mp4
03:16
01 - SEO overview Benefits and terminology.mp4
03:50
02 - Seeing how search engines work.mp4
03:35
03 - Performing keyword research.mp4
03:14
04 - Grasping the basics of SEO.mp4
03:30
05 - Gaining influence through links.mp4
04:34
06 - Encountering SEO obstacles.mp4
03:58
07 - Managing SEO campaigns.mp4
03:48
08 - Reporting SEO measurement.mp4
03:29
09 - Employing SEO for local businesses.mp4
03:35
10 - Exploring algorithm updates and trends.mp4
05:36
01 - Exploring the benefits of paid search advertising.mp4
03:41
02 - Defining paid search terminology and account structure.mp4
04:01
03 - Targeting keywords.mp4
04:11
04 - Matching keywords.mp4
04:15
05 - Bidding on keywords.mp4
04:00
06 - Navigating paid search metrics and quality score.mp4
04:33
07 - Writing compelling paid search ads.mp4
03:51
08 - Sending clicks to the landing page.mp4
03:08
09 - Testing and optimization of campaigns.mp4
04:17
10 - Extending your reach with programmatic ads.mp4
03:34
11 - Using remarketing or retargeting to reach prospects.mp4
03:29
12 - Buying programmatic ads and measuring results.mp4
04:47
01 - Defining content marketing and the benefits.mp4
03:48
02 - Creating a content marketing plan.mp4
03:23
03 - Generating leads with content marketing.mp4
03:15
04 - Building content marketing promotion and planning.mp4
03:48
05 - Boosting distribution of your content through influencers.mp4
04:39
06 - Measuring content engagement and effectiveness.mp4
04:04
01 - Rethinking the basics of email marketing.mp4
03:06
02 - Designing the email structure.mp4
02:57
03 - Navigating delivery and campaign measurements.mp4
04:01
04 - Investing in your email list.mp4
03:28
05 - Segmenting your email list.mp4
02:26
06 - Designing the CTA and landing pages.mp4
03:25
07 - Improving email campaign performance.mp4
03:00
08 - Defining and fighting email spam.mp4
04:18
01 - Defining social media marketing.mp4
02:49
02 - Organizing primary social media channels.mp4
03:56
03 - Organizing secondary social media channels.mp4
03:57
04 - Developing a social media strategy.mp4
03:27
05 - Tracking social media metrics.mp4
05:13
06 - Developing reputation management and response.mp4
03:59
07 - Advertising on social media.mp4
04:16
01 - Viewing the mobile marketing landscape.mp4
03:45
02 - Engaging mobile users.mp4
03:48
03 - Pushing mobile campaigns.mp4
03:51
04 - Designing websites for mobile.mp4
02:33
05 - Targeting mobile ads.mp4
02:27
06 - Creating loyalty and incentives through mobile.mp4
03:02
01 - Understanding key concepts of conversion optimization.mp4
03:02
02 - Testing for improvement.mp4
02:45
03 - Developing heuristics.mp4
03:36
04 - Using landing pages to sell.mp4
03:14
05 - Designing for conversion.mp4
03:54
06 - Identifying customer intent.mp4
05:24
07 - Copywriting for results.mp4
03:50
01 - Defining analytics terminology.mp4
03:35
02 - Collecting analytics data.mp4
04:17
03 - Segmenting groups for better analysis.mp4
01:44
04 - Defining goals and KPIs.mp4
02:51
05 - Reporting effective information.mp4
03:29
01 - Defining the marketing automation workflow.mp4
03:40
02 - Centralizing data in the CRM.mp4
04:55
03 - Collecting, analyzing, and measuring data for sales and marketing.mp4
03:39
04 - Scoring leads for better sales.mp4
03:39
05 - Measuring benchmarks in marketing automation.mp4
03:38
06 - Developing customer loyalty.mp4
04:07
01 - Leveraging OMCA benefits and the practice exam.mp4
01:24
02 - Preparing for the proctored certification test.mp4
04:15
Description
Give your marketing career a boost. OMCA™ (Online Marketing Certified Associate) is an industry-standard credential for digital marketing associates and entry-level marketers. OMCA certification verifies your knowledge of digital marketing concepts and demonstrates an understanding of accepted practices across multiple digital marketing disciplines. In this course, refresh your knowledge of the skills tested on the exam: from conversion rate optimization and paid search advertising to social media marketing. OMCP Certified Trainer Matt Bailey reviews each of the eight major exam areas in depth. Learn marketing basics, like how to write compelling website copy and ads, create engaging content to target specific audiences, develop email marketing lists, create strong calls to action, design great landing pages, customize experiences for mobile users, and use analytics tools to assess campaign performance. This course also counts toward your training requirement for OMCA certification.
A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here:
https://omcp.org/for-linkedin-omca-course-participants/
The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.
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Matt Bailey
Instructor's CoursesMatt teaches people how to turn marketing data into action. He shows how to find the story in the data and effectively communicate that story through persuasion, influence, and presentation skills.
Matt Bailey has:
- Taught Google employees to use Google Analytics,
- Consulted with Experian on presenting data,
- Presented Search Marketing training to Procter & Gamble,
- Developed Online Marketing workshops for Microsoft & Orange Telecom.
They all agree; Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts.
Since 2002, Matt has taught hundreds of companies, conferences, and workshops. He is one of the highest-rated speakers for his ability to communicate complex information in a practical, humorous way. He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (Fall 2015), and Teach New Dogs Old Tricks (2017).
With nearly 20 years in the online marketing industry, Matt boasts years of experience and impressive consulting roster including; IBM, Google, Microsoft, Hilton International, Gerber Life, Experian, Disney, ESPN, Travel Weekly, American Greetings, Toys R' Us and The Direct Marketing Association.
Matt has a passion for education and helping to develop online marketing professionals. His training curriculum is used at Rutgers University, Duke University, City of Glasgow College, and many others. He also produces training curriculum at Simplilearn, LinkedIn Learning and the Association of National Advertisers.
To find more information about booking Matt to speak at your event: http://www.SiteLogic.com
Specialties: Digital Marketing Strategy
Revenue Growth through Digital Strategy
Marketing Analytics
Search Engine Optimization
Web Site Accessibility / Usability
Website Marketing Analytics
Corporate Website Management
Digital Marketing Transformation
Available for:
Speaking, Training
Conference Speaker/Keynote
In-House Training Development
Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 71
- duration 4:19:25
- Release Date 2023/03/01
