Nonprofit Fundraising: Using Relationships to Drive Growth

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Fundraising Academy

2:15:26

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01. Introduction

001. What is Cause Selling.mp4

00:54

02. Cause Selling

002. The three phases of Cause Selling.mp4

02:54

003. The Cause Selling Cycle.mp4

04:11

004. Cause Selling vs. traditional fundraising.mp4

03:40

005. You sell every day.mp4

02:51

006. Becoming a future focused fundraiser.mp4

02:14

03. Prospecting Overview

007. Finding qualified donors.mp4

04:43

008. Qualifying the prospect The M.A.D.D.E.N. test.mp4

03:24

009. Managing prospect data.mp4

03:27

010. Managing prospect information Prospect classification.mp4

03:15

011. Managing prospect information Scheduling contacts.mp4

02:58

012. Managing prospect information Automation.mp4

03:26

013. Using social media to find prospects.mp4

03:18

04. Pre-Approach

014. Pre-approach the right way.mp4

02:43

015. Donor information checklist.mp4

03:04

016. Preparing for questions every donor asks.mp4

03:48

017. Six-step telephone track.mp4

03:26

05. Approach

018. A first impression Win or fail.mp4

02:09

019. Picking the right approach Meaningful conversations.mp4

04:06

020. Giving prospects the gift of remembrance.mp4

02:56

021. Making a strong impression at events Before.mp4

04:17

022. Making a strong impression at events During.mp4

02:46

023. Making a strong impression at events After.mp4

02:43

06. Need Discovery

024. The heart of it all.mp4

02:48

025. Questioning techniques that build trust.mp4

03:28

026. Expressive and authentic conversations.mp4

03:22

027. The art of listening.mp4

03:34

07. Presentation

028. The three truths.mp4

02:49

029. Key presentation elements.mp4

02:36

030. Successfully charting impact.mp4

02:47

031. Creating units of conviction.mp4

02:18

032. Presentation toolkit.mp4

03:23

08. Handling Objections

033. Redefining objections.mp4

03:13

034. Types of donor objections.mp4

03:29

035. Techniques for negotiating objections.mp4

03:50

036. Six-step plan.mp4

02:57

09. The Ask

037. A closing frame of mind.mp4

02:00

038. Dealing with rejection.mp4

02:20

039. When to close.mp4

03:14

040. Effective closing strategies.mp4

01:50

10. Stewardship

041. Donor retention.mp4

03:57

042. Maximizing current donors.mp4

02:12

043. Winning back donors.mp4

02:24

044. Tracking donor follow-up.mp4

01:58

11. Conclusion

045. The future of philanthropy.mp4

01:44

Description

Fundraisers are an integral part of building a nonprofit organization. The values, mission, and services of your organization don’t sell themselves. That’s why successful fundraisers must build, manage, and maintain strong relationships with their donors. In this course, the Fundraising Academy at National University outlines the importance of Cause Selling as a way to open doors for your organization. Find out how to use this relationship-driven model of fundraising to identify and acquire prospective donors, construct an effective presentation that highlights your organization, handle objections, and make a successful ask for a gift. Take a deep dive into what motivates donors to give a gift, and learn how to build lasting relationships with your donors to ensure the success of your organization for years to come.

Note: This course was created by Fundraising Academy together with Madecraft. We are pleased to host this training in our library.

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.