Nonprofit Fundraising: A Beginner’s Guide

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Fundraising Academy

1:54:21

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01 - Introduction

01 - Its all about relationships.mp4

01:43

02 - 1. Fundraising Landscape

01 - A new era of fundraising.mp4

02:02

02 - The evolution of giving.mp4

01:36

03 - The watchdog era.mp4

02:43

04 - Do fundraisers really sell.mp4

01:37

03 - 2. Cause Selling Overview

01 - What is Cause Selling.mp4

01:53

02 - Cause Selling vs. fundraising.mp4

01:51

03 - The Cause Selling process.mp4

03:44

04 - Training is not optional.mp4

01:57

04 - 3. A New Fundraising Era

01 - The new goal of fundraising.mp4

02:01

02 - Ethics in fundraising.mp4

02:14

03 - Ethical influence.mp4

02:12

04 - Ethical responsibilities.mp4

02:11

05 - 4. A New Donor Era

01 - Building donor relationships.mp4

01:47

02 - The new donor mindset.mp4

01:37

03 - How donors see you.mp4

02:11

04 - What donors want.mp4

01:36

05 - A donors most prized possession.mp4

02:13

06 - 5. Fundraising Focus

01 - Cultivating a time-positive attitude.mp4

02:14

02 - Gathering focus.mp4

02:34

03 - Where does the time go.mp4

01:59

07 - 6. Getting Organized

01 - Get organized and take control.mp4

01:34

02 - Conquer the clutter.mp4

02:01

03 - Control the interruptions.mp4

02:19

08 - 7. Managing Priorities

01 - Separate priorities from the noise.mp4

02:19

02 - The Ivy Lee Method.mp4

01:57

03 - The Pareto principle.mp4

02:06

04 - Travel time prioritization.mp4

01:58

05 - Social media time management.mp4

01:49

09 - 8. Handling Processes

01 - System and processes.mp4

01:55

02 - Schedule everything.mp4

01:29

03 - Create to-do lists.mp4

02:20

04 - Set time goals.mp4

01:40

10 - 9. Cause Selling Approach

01 - Prospect donors.mp4

02:43

02 - Before approaching donors.mp4

03:29

03 - Approach donors.mp4

02:29

04 - Needs discovery.mp4

04:34

05 - Presentation.mp4

03:41

06 - The ask.mp4

02:35

11 - 10. Donation Decision Process

01 - Acknowledge.mp4

01:45

02 - Search.mp4

01:31

03 - Assess.mp4

01:28

04 - Decide.mp4

01:35

05 - Assess again.mp4

02:15

12 - 11. Psychology of Giving

01 - Perception is reality.mp4

02:44

02 - Art of communication.mp4

03:44

03 - Body language.mp4

03:08

13 - 12. Donor Styles

01 - The four donor styles.mp4

03:19

02 - Identifying the styles.mp4

02:03

03 - Social style differences.mp4

02:36

14 - Conclusion

01 - Focus on relationships.mp4

01:20

Description

Relationships are part of our daily lives, and focusing on them is a proven method for successful communication. To raise funds successfully, you need to aim for long-lasting, mutually beneficial relationships. This starts by understanding the exponential growth of the nonprofit world’s impact on donors. This course from Fundraising Academy explains how donor’s mindsets have changed with the development of watchdog organizations. Learn to embrace your selling persona and improve prospective and donor relationships with the Cause Selling Cycle. Explore ways to remain ethical in the gray areas, as well as the time management, organizational, and communication skills that you will need as prospective donors decide to partner with you and your cause.

Note: This course was created by Fundraising Academy together with Madecraft. We are pleased to host this training in our library.

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Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.