Nano Tips for Running a Content Engine That Drives ROI with Ross Simmonds

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Ross Simmonds

14:17

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01 - How do you make content that drives sales.mp4

00:30

02 - The biggest opportunity in marketing today.mp4

00:23

03 - Acting like a media company.mp4

01:00

04 - Why do brands struggle with social media.mp4

00:34

05 - What type of content drives backlinks.mp4

02:03

06 - Why do you create content online.mp4

00:14

07 - Long-form content.mp4

01:46

08 - Every content marketer should watch this video.mp4

04:53

09 - Why your company goals and content goals should be aligned.mp4

01:23

10 - Should you gate your content.mp4

01:31

Description

Welcome to our Nano Tips series, where LinkedIn Learning creators deliver impactful lessons in literally seconds. In this course, Ross Simmonds teaches tips for running a content engine. Join Ross as he shares quick tips on how to make content that drives sales, explains the biggest opportunity in marketing today, details the type of content drives backlinks, and more.

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SEO

Content Marketing

Content Creation

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Ross Simmonds

Instructor's Courses

Ross Simmonds is the founder of Foundation, a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands. Foundation provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to the Fortune 500. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like LinkedIn, Instagram, Facebook, Twitter, & YouTube. In addition, they've planned, created and distributed content assets that have resulted in millions in revenue for a wide range of brands.

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.