Multi-channel marketing campaigns

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Victoria Rusnac

3:37:36

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1 - Multichannel Marketing Campaigns Course Overview

1 - Course Overview.mp4

02:08

2 - Multichannel Marketing Campaigns The fundamentals

2 - Marketing-Campaigns-Fundamentals.pdf

2 - The Fundamentals Overview.mp4

00:58

3 - Campaign Definition.mp4

03:39

4 - Campaign Principles.mp4

06:37

5 - Types of Campaigns.mp4

08:22

6 - The Importance of Campaigns.mp4

05:42

7 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Introduction.docx

7 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

7 - Introduction to the Handson Project.mp4

05:40

3 - Multichannel Marketing Campaigns Planning

8 - Marketing-Campaigns-Planning.pdf

8 - Planning Framework.mp4

01:41

9 - ACTA-Campaign-Plan-Template.docx

9 - Campaign Planning Document.mp4

05:22

4 - Multichannel Marketing Campaigns Objectives

10 - Marketing-Campaigns-Objectives.pdf

10 - Objectives Overview.mp4

00:40

11 - Objective Cascading.mp4

04:35

12 - Marketing KPIs.mp4

06:03

13 - Handson Project Campaign Objectives.mp4

01:27

13 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

5 - Multichannel Marketing Campaigns Audience

14 - Audience Overview.mp4

01:18

14 - Marketing-Campaigns-Audience.pdf

15 - Segmentation.mp4

07:58

16 - Targeting.mp4

02:33

17 - Consumer Insights.mp4

12:04

18 - Consumer Interviews.mp4

08:59

19 - CAROL-KYC-guide.docx

19 - Handson Project Insights.mp4

02:20

19 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

6 - Multichannel Marketing Campaigns Concept

20 - Concept Overview.mp4

01:06

20 - Marketing-Campaigns-Concept.pdf

21 - Brainstorming.mp4

14:40

21 - CAROL-Campaign-Brainstorming-Doc.docx

22 - Campaign Concepts.mp4

11:24

23 - Handson Project Concept Brainstorming.mp4

00:58

23 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

24 - Messaging.mp4

08:35

25 - ACTA-Creative-Brief-Template.docx

25 - Creative Concept.mp4

08:47

26 - Handson Project Messaging.mp4

01:04

26 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

7 - Multichannel Marketing Campaigns Journey

27 - Journey Overview.mp4

01:19

27 - Marketing-Campaigns-Journey.pdf

28 - Funnel Approach.mp4

09:40

29 - McKinsey Framework.mp4

02:56

30 - ZMOT from Google.mp4

03:36

31 - AARRR Framework.mp4

04:25

32 - Handson Project Funnel.mp4

01:06

32 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

8 - Multichannel Marketing Campaigns Channels

33 - Channels Overview.mp4

01:33

33 - Marketing-Campaigns-Channels.pdf

34 - Channel and Content.mp4

04:36

35 - Offline Channels.mp4

03:51

36 - Digital Marketing Channels.mp4

14:37

37 - ACTA-Channel-Content-Checklist.xlsx

37 - Content.mp4

08:07

38 - Content Repurposing.mp4

02:44

39 - Tactics.mp4

02:57

40 - Handson Project Channels Content.mp4

01:04

40 - Hands-on-Project-Marketing-Campaign-for-Pangaia-Workbook.docx

9 - Multichannel Marketing Campaigns Strategy Execution

41 - Marketing-Campaigns-Strategy-Execution.pdf

41 - Strategy Execution Overview.mp4

00:25

42 - Campaign Strategy.mp4

02:23

43 - Brand vs Promotions.mp4

03:39

44 - Execution Pitfalls.mp4

04:12

10 - Multichannel Marketing Campaigns Course Recap

45 - ACTA-Campaign-Plan-Template.docx

45 - ACTA-Channel-Content-Checklist.xlsx

45 - CAROL-Campaign-Brainstorming-Doc.docx

45 - CAROL-KYC-guide.docx

45 - Marketing-Campaigns-Recap.pdf

45 - Takeaway Messages.mp4

06:53

46 - Handson Project.mp4

02:11

47 - QA and Feedback.mp4

00:42

Description

Learn how to use digital marketing and offline channels to drive growth and advance your marketing career

What You'll Learn?

Develop customer acquisition and retention campaigns to support business growth, enhance brand equity, and build a loyal customer base.
Manage all stages of multi-channel campaigns, including brainstorming, planning, setting objectives, segmentation, channel distribution, and execution.
Utilise in-depth research and customer interviews to generate key customer insights that support the development of effective campaign concepts.
Create marketing campaigns that span across all digital marketing and offline channels to launch new products into the market or raise awareness of a product.
Design messaging and creative concepts, select the right digital channels, and identify the required content assets to launch campaigns.
Learn how to start successfully executing multi-channel digital marketing today!

Who is this for?

Graduates with marketing degrees

Marketers who want to become Growth Marketing Managers or generalist marketers

Marketing Managers and Content Marketers who wish to further develop their career

Heads of Marketing and Brand who are curious about multi-channel marketing

More details

Description
Welcome to this multi-channel marketing campaign course that has been created by a Chief Marketing Officer (CMO) practitioner, where you will learn how to launch effective campaigns that drive product awareness and sales.

OVERVIEW
The management of multi-channel marketing campaigns is a crucial skill for marketers. This practical course will equip you with the terminology, processes, templates, hands-on tools, and confidence to enable you to launch successful multi-channel campaigns in start-up or corporate environments.

MULTI-CHANNEL MARKETING
There are so many different digital marketing channels available: search, social media, affiliates, partnerships, and PR. But often, all these channels are siloed. So, how can you orchestrate all these marketing channels together to create multi-channel marketing campaign and drive sales? This course will help you move from managing one channel to launching multi-channel marketing campaigns, allowing you to leverage the power of digital marketing.

DEVELOP YOUR MARKETING CAREER
Being able to create, execute, and analyse multi-channel campaigns is a highly advanced and complex marketing skill that is so rare in the current market. This makes it one of the most sought-after skills in the workplace, meaning it can enable you to generate a bigger impact for the company and, ultimately, get promoted to Head of Marketing level.

DIFFERENTIATION
This course is different in many ways:
It is designed by a CMO practitioner. This course began as an internal training that I created for my marketing teams, and I am delighted to now share it with a wider audience.
It is a practical course. I will share the multi-channel campaign process that I developed, as well as templates, checklists, examples, and case studies, featuring popular brands such as Purple, Tinder, and Oatly.
You will be able to â€œlearn by doingâ€. To practise new ways of thinking and new frameworks, you will create a multi-channel campaign for the sustainable clothing brand Pangaia.

The course also includes:
Prompt and insightful support in the Q&A section
Access to all future updates and additions to the course materials
A Udemy Certificate that you can add to your LinkedIn page or CV

COURSE DESIGN
The course was developed based on an analysis of job advertisements for Head of Marketing and Marketing Manager positions in the UK and the US to guarantee that the skills you master are the ones that companies are looking for.
I have also integrated my practical experience into the design of this course focusing on how to think strategically in real-world marketing and drive business growth using multi-channel campaigns.

COURSE OUTLINE
Join this course to learn all about planning, conceptualising, executing, and analysing multi-channel marketing campaigns through hands-on, practical activities. The course will equip you with the terminology, templates, processes, and confidence to enable you to move from a one-channel to a multi-channel view of marketing.

TAKEAWAYS
During the course, I will share real examples and templates that have been used and tested for campaign management:
Campaign brainstorming template
Campaign plan template
Consumer interview guide
Channel-content checklist
Creative brief template

This multi-channel marketing campaign course was created in February 2022.

Thank you so much for taking the time to check out my course.
It would be a joy to have you alongside me discovering how to take advantage of the power of digital marketing!
Who this course is for:
Graduates with marketing degrees
Marketers who want to become Growth Marketing Managers or generalist marketers
Marketing Managers and Content Marketers who wish to further develop their career
Heads of Marketing and Brand who are curious about multi-channel marketing

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Victoria is a Chief Marketing Officer (CMO) for CAROL Bike, an AI-exercise bike company. Over the past 18 years, Victoria has worked at top corporations, including Nestle, Intuit, Orange and EE, as well as taking on CMO roles in start-ups in both the US and the UK.Victoria is passionate about new technologies, marketing and education, and teaching brings her a huge amount of joy.Victoria started working with AI technologies 10 years ago in her roles at Telecom, where she launched predictive models for churn propensity and ran experiments testing different copy for SMS campaigns. In the past year, Victoria has used AI copywriting and SEO copywriting tools herself and seen their power in action.Victoria loves to blend high-level marketing strategies with practical frameworks that can be clearly explained to you, the student.Victoria holds an Executive MBA with distinction from the London Business School.

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