Migrating from Universal Analytics to Google Analytics 4 (GA4)

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Dana DiTomaso

55:58

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[1] Introduction

[1] Migrating from Google Universal Analytics to GA4.mp4

00:56

[2] What you should know about Google Analytics.mp4

00:54

[2] 1. Understand Your Current Google Analytics Property

[1] Audit your Universal Analytics property.mp4

03:15

[2] Compare Google Universal Analytics to GA4.mp4

04:32

[3] 2. Transition Prep From Google Universal Analytics to GA4

[1] Translate views and filters From Universal to GA4.mp4

03:49

[2] Translate events From Universal to GA4.mp4

04:08

[3] Configure goals and conversions in GA4.mp4

04:28

[4] Configure custom dimensions and metrics in GA4.mp4

04:16

[5] Rebuild audiences From Universal to GA4.mp4

02:42

[6] Ecommerce considerations in GA4.mp4

02:49

[4] 3. Test and Implement Make the Switch from Universal to GA4

[1] The sandbox model for analytics deployments.mp4

02:37

[2] Double-tagging with Google Tag Manager.mp4

05:10

[3] Evaluating your sandbox results.mp4

04:24

[5] 4. Build Reports and Team Communication in Google Analytics

[1] Educating your team on GA4.mp4

03:36

[2] Transition common reports From Universal Analytics to GA4.mp4

05:00

[3] Build comparison reporting in Google Data Studio.mp4

02:07

[6] Conclusion

[1] How to keep up to date on GA4.mp4

01:15

Description

Learn how to successfully migrate from Google Universal Analytics to Google Analytics 4 (GA4). In this course, Google Analytics expert Dana DiTomaso covers the important aspects to consider when making the switch to the new GA4 platform. Dana explains key topics like how to translate events, how to leverage the new GA4 features, and how to create comparison reports. In addition to the nuts and bolts of the migration, she also expounds on how to best communicate about GA4 with your team members, so that everyone has an understanding of the new, exciting platform.

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Dana DiTomaso

Instructor's Courses

We help companies and organizations take or keep their marketing in-house. There are no secrets at Kick Point — we develop achievable goals, plan the best way to meet those goals, and train and coach you and your team as you work toward your goals. We bring our clients more business, money, education, and freedom. Visit kickpoint.ca to learn more about how we will help you do better. I'm also a highly recommended international keynote speaker and panelist. Am I a good fit for your next event? Find out more on my website at danaditomaso.com.

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