Media Training Essentials

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Jessica Chen

29:14

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[1] Introduction

[1] Why media training is important.mp4

01:09

[2] 1. Planning Your Media Message

[1] Understand the media landscape.mp4

01:46

[2] Craft your message for the media.mp4

03:04

[3] Prepare context for your message.mp4

03:10

[4] Navigate crisis communications.mp4

04:43

[3] 2. During the Interview

[1] Presenting effectively on camera.mp4

04:05

[2] Convey your message using body language.mp4

02:20

[3] Control the interview setting.mp4

02:31

[4] Turn negative questions into positive statements.mp4

03:39

[4] Conclusion

[1] Post-interview tips.mp4

02:47

Description

There are more opportunities than ever to get your ideas in front of large audiences. You have TV, radio, and digital news, but you also have podcasts and social media sites. Many of these interviews can also be conducted from almost anywhere in the world. In this course, Jessica Chen, the founder and CEO of Soulcast Media--a global business communications agency--takes you through exactly what you need to do to prepare for any media interview. As a former Emmy Award-winning TV news reporter, Jessica knows firsthand the kinds of questions interviewers ask, and how you can navigate the conversation strategically using your words, tone of voice, and body language. After watching this course, you’ll be better prepared to project confidence and control your own narrative in all media interview settings.

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Social Media Management

Jessica Chen

Instructor's Courses

Jessica Chen is an Emmy-Award winner, top virtual keynote speaker, and CEO of the global business communications agency, Soulcast Media. The company trains Fortune 100 companies, global teams, and individuals on developing executive presence, presentation, and storytelling messaging. Her client list includes Google, the CDC, LinkedIn, Medtronic, HP, DraftKings, and many more. Prior to starting Soulcast Media, Jessica was a broadcast television journalist. She has been awarded an Emmy-Award for her work at ABC 10News and multiple Associated Press Awards. Jessica is also a top LinkedIn Learning Instructor where her communications courses have been watched by over 1 million learners and featured on Forbes, Fortune, and Entrepreneur Magazine. Recently, her teachings on executive presence was ranked by LinkedIn as #1 most watched by global business leaders. -- To invite Jessica to speak at your next event or find out how our company can train you and your team, click our website: www.soulcastmedia.com CONTACT: [email protected] | Instagram: jessicachenpage

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.