Media Relations Foundations

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Jessica Chen

28:09

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01 - Media relations 101.mp4

01:08

02 - Pitching newspapers.mp4

02:46

03 - Pitching broadcast media.mp4

02:14

04 - Pitching magazines and blogs.mp4

02:23

05 - Crafting your pitch.mp4

03:01

06 - Writing a press release.mp4

02:27

07 - Following up with media contacts.mp4

03:14

08 - Prepare your media spokesperson.mp4

03:07

09 - Speaking in sound bites.mp4

03:20

10 - When the media interview goes wrong.mp4

02:43

11 - Fostering good relationships with the media.mp4

01:46

Description

If you want your business to succeed, you need as much brand recognition as you can get. In fact, getting media coverage can be a vital part of your company's success. But how do you find and secure coverage? In this course, Jessica Chen, an Emmy Award-winning TV reporter before becoming founder and CEO of Soulcast Media, shows how to build a compelling story for your business that will grab the media’s attention. Jessica also covers the methods for highlighting your business in the best light, pitching stories to the media, tips for navigating interviews, and how to build strong relationships with the media so you'll always be top of mind. After this course, you’ll have a solid idea of how to leverage the media to get your business in front of the right audience.

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Social Media Management

Jessica Chen

Instructor's Courses

Jessica Chen is an Emmy-Award winner, top virtual keynote speaker, and CEO of the global business communications agency, Soulcast Media. The company trains Fortune 100 companies, global teams, and individuals on developing executive presence, presentation, and storytelling messaging. Her client list includes Google, the CDC, LinkedIn, Medtronic, HP, DraftKings, and many more. Prior to starting Soulcast Media, Jessica was a broadcast television journalist. She has been awarded an Emmy-Award for her work at ABC 10News and multiple Associated Press Awards. Jessica is also a top LinkedIn Learning Instructor where her communications courses have been watched by over 1 million learners and featured on Forbes, Fortune, and Entrepreneur Magazine. Recently, her teachings on executive presence was ranked by LinkedIn as #1 most watched by global business leaders. -- To invite Jessica to speak at your next event or find out how our company can train you and your team, click our website: www.soulcastmedia.com CONTACT: [email protected] | Instagram: jessicachenpage

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.