Measuring the Value of Customer Service
Focused View
Brad Cleveland
1:12:12
123 View
01 - The value and ROI of customer service.mp4
01:17
02 - What you need to know.mp4
02:12
01 - The impact of customer service.mp4
02:53
02 - The use and limits of an overall KPI.mp4
03:21
03 - Three overarching levels of value in customer service.mp4
02:59
04 - In your customers' shoes.mp4
03:05
01 - Customer lifetime value (CLV).mp4
03:37
02 - Brand promotion.mp4
03:21
03 - Referred customer value.mp4
03:25
04 - Product and service innovation.mp4
03:39
05 - Operational improvements.mp4
03:16
06 - Employee engagement.mp4
03:40
01 - Customer defection.mp4
03:30
02 - Brand damage.mp4
03:18
03 - Recurring problems.mp4
03:36
04 - Compliance, safety and legal.mp4
03:44
05 - Employee dissatisfaction.mp4
03:22
01 - Principles of effective budgeting.mp4
03:32
02 - Justifying the customer service budget.mp4
03:22
03 - Evaluating improvement initiatives.mp4
03:43
04 - Using return on investment (ROI).mp4
03:25
05 - Overcoming ROI objections.mp4
02:17
01 - Next steps.mp4
01:38
Description
Understanding the value of customer service, and being able to measure that value, will empower you to demonstrate return on investment (ROI) for your organization. Learn how to quantify the value of customer service, then dive into methods that apply to your unique environment. This course is designed to provide a perspective on this multifaceted topic and equip you and your team to make decisions that are right for your customers and your organization.
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Brad Cleveland
Instructor's CoursesBrad Cleveland is an author, speaker, and consultant known globally for his expertise in customer strategy and management. He has worked across 45 states and in 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the governments in the U.S., Canada, and Australia.
Brad is author of "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results" (1st ed. 2021) and "Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience" (4th ed. 2019). His books and LinkedIn Learning courses have been translated into a dozen languages.
Brad has appeared in media that has included the New York Times, Washington Post, Wall Street Journal, Financial Times, Fast Company, Inc. Magazine, Kiplinger's, television networks (PBS, CNBC, Fox, MSNBC), and NPR’s All Things Considered. He was nominated for the prestigious Computerworld Smithsonian 21st Century Pioneering Award, and was recipient of ICMI’s Inaugural Lifetime Achievement Award.
Brad was founding partner and former CEO of the International Customer Management Institute, ICMI, where he serves as an advisor. He works with organizations as a keynote speaker, workshop leader, and consultant.

Linkedin Learning
View courses Linkedin LearningLinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications.
It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
- language english
- Training sessions 23
- duration 1:12:12
- English subtitles has
- Release Date 2023/07/21