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Measuring the Value of Customer Service

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Brad Cleveland

1:12:12

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  • 01 - The value and ROI of customer service.mp4
    01:17
  • 02 - What you need to know.mp4
    02:12
  • 01 - The impact of customer service.mp4
    02:53
  • 02 - The use and limits of an overall KPI.mp4
    03:21
  • 03 - Three overarching levels of value in customer service.mp4
    02:59
  • 04 - In your customers' shoes.mp4
    03:05
  • 01 - Customer lifetime value (CLV).mp4
    03:37
  • 02 - Brand promotion.mp4
    03:21
  • 03 - Referred customer value.mp4
    03:25
  • 04 - Product and service innovation.mp4
    03:39
  • 05 - Operational improvements.mp4
    03:16
  • 06 - Employee engagement.mp4
    03:40
  • 01 - Customer defection.mp4
    03:30
  • 02 - Brand damage.mp4
    03:18
  • 03 - Recurring problems.mp4
    03:36
  • 04 - Compliance, safety and legal.mp4
    03:44
  • 05 - Employee dissatisfaction.mp4
    03:22
  • 01 - Principles of effective budgeting.mp4
    03:32
  • 02 - Justifying the customer service budget.mp4
    03:22
  • 03 - Evaluating improvement initiatives.mp4
    03:43
  • 04 - Using return on investment (ROI).mp4
    03:25
  • 05 - Overcoming ROI objections.mp4
    02:17
  • 01 - Next steps.mp4
    01:38
  • Description


    Understanding the value of customer service, and being able to measure that value, will empower you to demonstrate return on investment (ROI) for your organization. Learn how to quantify the value of customer service, then dive into methods that apply to your unique environment. This course is designed to provide a perspective on this multifaceted topic and equip you and your team to make decisions that are right for your customers and your organization.

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    Brad Cleveland
    Brad Cleveland
    Instructor's Courses
    Brad Cleveland is an author, speaker, and consultant known globally for his expertise in customer strategy and management. He has worked across 45 states and in 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the governments in the U.S., Canada, and Australia. Brad is author of "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results" (1st ed. 2021) and "Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience" (4th ed. 2019). His books and LinkedIn Learning courses have been translated into a dozen languages. Brad has appeared in media that has included the New York Times, Washington Post, Wall Street Journal, Financial Times, Fast Company, Inc. Magazine, Kiplinger's, television networks (PBS, CNBC, Fox, MSNBC), and NPR’s All Things Considered. He was nominated for the prestigious Computerworld Smithsonian 21st Century Pioneering Award, and was recipient of ICMI’s Inaugural Lifetime Achievement Award. Brad was founding partner and former CEO of the International Customer Management Institute, ICMI, where he serves as an advisor. He works with organizations as a keynote speaker, workshop leader, and consultant.
    LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.
    • language english
    • Training sessions 23
    • duration 1:12:12
    • English subtitles has
    • Release Date 2023/07/21

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