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MBA: Retail business, Merchandising, and E-commerce

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Navdeep Yadav

6:31:15

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  • 1.1 1.Basics of retail management.pdf
  • 1. What is Retail Management.mp4
    05:35
  • 2. Retail Marketing Mix.mp4
    07:04
  • 3. Porter Five Force Model.mp4
    11:47
  • 4. SWOT Analysis.mp4
    08:42
  • 5. Consumer vs Customers.mp4
    05:44
  • 6. Understanding the Retail Consumer.mp4
    12:40
  • 7. Variety vs Assortment.mp4
    08:22
  • 8. Course Content PPT notes.html
  • 1.1 2. Types, format and retail trading area.pdf
  • 1. Types of retail store based on format.mp4
    04:32
  • 2. Types of retail store based on trading area.mp4
    11:28
  • 3. Reillys Law of Retail Gravitation Retail Management .mp4
    05:19
  • 4. Huff Gravity Model Retail Management .mp4
    07:36
  • 5. Course content PPT notes.html
  • 1. Webrooming vs Showrooming.mp4
    15:10
  • 2. Multichannel and Omnichannel strategy.mp4
    09:52
  • 1.1 3.Omnichannel and warby parker.pdf
  • 1. Warby Parker Case Study Intro.mp4
    07:41
  • 2. Warby parker Retail Finance Metrics.mp4
    06:42
  • 3. Basics of Income Statement.mp4
    04:10
  • 4. Warby Parker Contribution Margin.mp4
    05:43
  • 5. Case study PDF notes.html
  • 1.1 4.CRM, Market basket and CLTV.pdf
  • 1. Customer Relationship Management.mp4
    10:12
  • 2. Recency, Frequency and Monetary (RFM) analysis.mp4
    16:15
  • 3.1 RFM -udemy.xlsx
  • 3. RFM Analysis Excel Exercise.mp4
    16:31
  • 4. Market Basket Analysis.mp4
    05:56
  • 5. Association and Support (Market Basket Analysis).mp4
    03:51
  • 6. Confidence (Market Basket Analysis).mp4
    05:07
  • 7. Lift (Market Basket Analysis).mp4
    07:01
  • 8. Name manager and Indirect function.mp4
    09:00
  • 9.1 market basket ananalysis.xlsx
  • 9. Market Basket Analysis.mp4
    11:50
  • 1. Customer Life time Value.mp4
    03:30
  • 2. Customer Lifetime Value Assignment.mp4
    01:17
  • 3. Types of Store Layout.mp4
    06:35
  • 4. Goal of Store Design.mp4
    03:45
  • 5. Store Layout Excel Exercise.mp4
    18:35
  • 6. CRM, Market basket PPT Notes.html
  • 1.1 5.Retail finance and accounting.pdf
  • 1. Introduction to Retail Finance.mp4
    08:41
  • 2. Income Statement and Cash flow statement.mp4
    06:43
  • 3. Introduction to Asset and Margin Management.mp4
    04:48
  • 4. The Strategic Profit Model in Retail Management.mp4
    07:17
  • 5. Walmart and Tiffany Financial Statement.mp4
    11:02
  • 6.1 Retail finance assignment.pdf
  • 6. Retail Finance Assignment.mp4
    02:11
  • 7. Financial metrics Conclusion.mp4
    02:56
  • 8. Retail Finance Content PPT Notes.html
  • 1. Introduction to Category Management.mp4
    08:55
  • 2. ROI and GMROI.mp4
    05:11
  • 3. ABC Analysis for Inventory Management.mp4
    10:26
  • 4. ABC analysis Assignment.html
  • 1.1 6.e-commerce and D2C brand.pdf
  • 1. D2C (Direct to consumer) Business Model.mp4
    10:09
  • 2. Private labels and white labels.mp4
    05:20
  • 3. How to start your own Private Label.mp4
    09:13
  • 4. PDF notes of this section.html
  • 1. Demand Management.mp4
    06:51
  • 2. Forecasting and Prediction.mp4
    05:59
  • 3. Quantitative and Qualitative forecasting.mp4
    05:04
  • 4. Introduction to Simple & Weighted moving average.mp4
    06:04
  • 5.1 MA, WMA and EMA solved -raw.xlsx
  • 5. Simple and weighted moving average exercise.mp4
    05:11
  • 6.1 MA, WMA and EMA solved.xlsx
  • 6. Exponential Smoothing Excel Exercise.mp4
    08:48
  • 7. Double and Triple Exponential Smoothing.mp4
    02:54
  • Description


    Build and grow your own retail business and e-commerce.

    What You'll Learn?


    • Retail business
    • Merchandising management and planning
    • E-commerce and D2C brand
    • Inventory management and planning
    • Customer Relationship Management
    • Market Basket Analysis
    • Store layout and design
    • Customer Life time Value
    • Retail finance and accounting
    • Introduction to Asset Management and Margin Management
    • Category and Inventory Management
    • E-commerce and D2C brands
    • Private labels and white labels
    • Types of retail store based on trading area
    • Retail Marketing Mix
    • inventory management
    • Warehouse management
    • stock management , EOQ
    • asset and inventory turnover ratio

    Who is this for?


  • People wanted to start their retail store or retail business
  • Business Graduate wanted to learn about operation and supply chain
  • Entrepreneurs looking to expand their retail business
  • Students who wanted to start their own e-commerce brand
  • What You Need to Know?


  • Basic understanding of retail business
  • Should be familiar with Microsoft Excel
  • More details


    Description

    If you have been to a retail store do why you end up buying more than you actually need?

    That's because they provide you with an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

    Section 1 Introduction to Retail business Basics

    • What is Retail Management

    • Retail Marketing Mix

    • Porter Five Force Model

    • SWOT Analysis

    • Consumer vs Customers

    • Understanding the Retail Consumer

    • Variety vs Assortment

    Section 2 Types of Retail store and Trading area

    • Types of retail stores based on the format

    • Types of retail stores based on the trading area

    • Reilly's Law of Retail Gravitation | Retail Management |

    • Huff Gravity Model | Retail Management |

    • Trading area Advance exercise

    Section 3 Omnichannel and e-commerce

    1. Webrooming vs Showrooming

    2. Multichannel and Omnichannel strategy

    Section 4 Warby Parker Omnichannel Case study

    • Warby Parker Case Study Intro

    • Warby parker Retail Finance Metrics

    • Basics of Income Statement

    • Warby Parker Contribution Margin

    Section 5 Customer Data in retail business

    • Customer Relationship Management

    • Recency, Frequency, and Monetary (RFM) analysis

    • Market Basket Analysis (Market Basket Analysis)

    • Association and Support (Market Basket Analysis)

    • Confidence (Market Basket Analysis)

    • Lift (Market Basket Analysis)

    • Name manager and Indirect function

    • Market Basket Analysis

    Section 6 Store layout and design

    • Customer Lifetime Value

    • Customer Lifetime Value Assignment

    • Types of Store Layout

    • The goal of Store Design

    • Store layout Exercise - Lift

    Section 7 Retail finance and accounting

    • Introduction to Retail Finance

    • Income Statement and Cash flow statement

    • Introduction to Asset Management and Margin Management

    • The Strategic Profit Model in Retail business

    • Walmart and Tiffany Financial Statement

    • Retail Finance Assignment

    • Financial metrics Conclusion

    Section 8 Category and Inventory Management

    • Introduction to Category Management

    • ROI and GMROI

    • ABC Analysis for Inventory Management

    Section 9 E-commerce and D2C brands

    • Introduction to e-commerce and D2C

    • Private labels and white labels

    • D2C business model

    • Marketing, Sales, and expansion of the D2C brand

    Who this course is for:

    • People wanted to start their retail store or retail business
    • Business Graduate wanted to learn about operation and supply chain
    • Entrepreneurs looking to expand their retail business
    • Students who wanted to start their own e-commerce brand

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    Navdeep Yadav
    Navdeep Yadav
    Instructor's Courses
    Navdeep is an MBA graduate and a Founder of the Software company Float. In the past, he has worked in multiple companies from Healthcare to SaaS(software as a service) as a Product Manager. So he got a diverse set of experience in Product Marketing, User experience, and sales for Startups.
    Students take courses primarily to improve job-related skills.Some courses generate credit toward technical certification. Udemy has made a special effort to attract corporate trainers seeking to create coursework for employees of their company.
    • language english
    • Training sessions 51
    • duration 6:31:15
    • English subtitles has
    • Release Date 2024/03/12