Maximize Your Social Sharing to Multiple Platforms

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Richard Harrington

1:43:51

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01 - Introduction

01 - How can you use multiple platforms to maximize your social media networks.mp4

01:35

02 - Meet the instructor.mp4

02:07

02 - 1. What Is Hypersyndication

01 - How online behaviors are changing.mp4

07:33

02 - Why do you need to hypersyndicate.mp4

04:43

03 - Publish to many and respond always.mp4

02:51

03 - 2. Using RSS Feeds

01 - What is a RSS feed.mp4

05:01

02 - Finding a RSS feed.mp4

05:35

03 - Choosing a helper application.mp4

05:09

04 - 3. Creating a Publishing Plan

01 - Setting your goals.mp4

02:40

02 - Choosing platforms.mp4

03:11

05 - 4. Preparing Files

01 - Optimizing videos for multiplatform delivery.mp4

06:55

02 - Optimizing photos and graphics for multiplatform delivery.mp4

06:17

03 - Preparing text for republishing.mp4

04:14

06 - 5. The Importance of Branding

01 - Why visual branding matters.mp4

07:06

02 - Creating a consistent look from site to device.mp4

03:15

03 - Choosing a color palette.mp4

05:09

07 - 6. Connecting Multiple Accounts

01 - Linking accounts in YouTube.mp4

03:09

02 - Linking accounts in Vimeo.mp4

04:25

03 - Linking Facebook and Instagram.mp4

03:52

04 - Using your phone's share function.mp4

03:01

08 - 7. An Introduction to Scheduling Social Media

01 - When to use a social media scheduler.mp4

03:53

02 - Connecting your accounts.mp4

04:59

03 - Stepping up to business accounts.mp4

01:55

04 - Monitoring results.mp4

03:33

09 - Conclusion

01 - Final thoughts.mp4

01:43

Description

Social media is a vital part of modern business and marketing, but how can you post content across multiple platforms quickly and efficiently? In this course, Richard Harrington shows you how to improve the effectiveness of your social media by creating your own publishing network. Richard introduces and explains the concept of hypersindication and how it can work for you. He covers how to find and use a RSS feed and steps you through how to create a publishing plan. With your plan in place, Richard dives into optimizing videos, photos, and graphics for multiplatform delivery, as well as preparing text for republishing. He discusses the importance of visual branding and how to create a consistent look. Richard shows you how to link accounts in different social media platforms. Plus, he walks you through when and how to use a social media scheduler.

Note: This course was created by Richard Harrington. We are pleased to host this training in our library.

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Social Media Management

Social Media Marketing

Social Science

Richard Harrington

Instructor's Courses

Rich is a practiced expert in photography, motion graphic design, and digital video. He has also grown into key roles designing creative software and working with artificial intelligence. Starting his career out in the world of broadcast journalism, Rich has always had a great interest in visual communications. Rich is a member of the National Association of Photoshop Professionals Instructor Dream Team, and a popular speaker on the digital video circuit. He has chaired conferences since 2003 for the National Association of Broadcasters. Rich is an internationally published author. His book, Photoshop for Video, was the first of its kind to focus on Photoshop’s application in the world of video. He is also a contributing author for Apple’s Aperture, iLife, and iWork official books. He's also co-written the first books on DSLR filmmaking and professional web video, A Master's Degree in Project Management fills out Rich’s broad spectrum of experience. Rich enjoys Scouting, traveling, and digital photography, as well as teaching his kids the joys of science fiction and comic books. Specialties: Project Management Artificial Intelligence User Experience Video Production Motion Graphics Software Development Marketing Product Evangelism Public Speaking

Linkedin Learning

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LinkedIn Learning is an American online learning provider. It provides video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into four categories: Business, Creative, Technology and Certifications. It was founded in 1995 by Lynda Weinman as Lynda.com before being acquired by LinkedIn in 2015. Microsoft acquired LinkedIn in December 2016.