Matomo integration for WordPress Training

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Ronan Chardonneau,Hasta Lolyta

30:03

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1. An introduction to the Matomo integration for WordPress course

1. Video Intoduction.mp4

00:56

2. Introduction to the course.html

2. An Introduction to Matomo and WordPress

1. Presentation of Matomo and Wordpress.mp4

01:52

2. An introduction to the Matomo UI.mp4

03:14

3. An introduction to Matomo and WordPress.html

4. Matomo and WordPress 101.html

3. The installation of Matomo

1. An example of how to install Matomo on-premise on a local server.mp4

07:01

2. Installing Matomo on your own server.html

3. Install Matomo via the Matomo cloud.html

4. Install Matomo via your service providerIT department.html

5. Install Matomo via Docker.html

6. Install Matomo via the specific plugin for WordPress.html

7. Installing Matomo.html

8. Optionnal - Try to install Matomo on-premise.html

4. How to integrate the Matomo tracking code into WordPress

1. An introduction to the WP-Matomo plugin.mp4

04:31

2. Deploying the tracking code through the template of the theme.html

3. Deploying the Matomo tracking code by installing a plugin.html

4. Integrating Matomo into WordPress.html

5. Optional - Installing the WP-Matomo plugin.html

5. An introduction to the Matomo for WordPress plugin

1. How to Install Matomo Plugin in WordPress.mp4

00:43

2. An introduction to the Matomo for WordPress plugin.mp4

05:49

3. Exploring the Features of the Matomo for WordPress Plugin.html

4. Matomo for WordPress Plugin.html

5. Optional - Installing the Matomo for WordPress plugin.html

6. Going further with Matomo for WordPress thanks to the API

1. An example of a Matomo for WordPress API request.mp4

03:51

2. Introduction to Matomo API for WordPress.html

3. Using Matomo for WordPress API.html

7. Matomo for WooCommerce

1. Introduction to Matomo and WooCommerce.html

2. WooCommerce Analytics installation.mp4

02:06

3. Matomo and WooCommerce Premium Features.html

Description

Matomo for WordPress, Analytics and Optimization, Installation, Configuration

What You'll Learn?

To understand the differences between the Matomo for WordPress plugin and Matomo on-premise.
To understand how to install Matomo on-premise.
To understand how to deploy the Matomo tracking code in WordPress for a Matomo on-premise installation.
To understand how to use the Matomo for WordPress plugin.
To understand how the Matomo for WordPress API is working.
To understand how to use the Matomo for WooCommerce premium feature.

Who is this for?

WordPress website owners

Digital marketing profiles

Web developers who want to integrate Matomo analytics into their clients' WordPress websites

What You Need to Know?

Knowing what WordPress is about

Having a self-hosted WordPress installation

Basic knowledge of WordPress and website analytics

Prior experience with Matomo or any other analytics platform is not required but would be beneficial

More details

Description
"Matomo for WordPress Training" is an in-depth course designed to provide learners with a comprehensive understanding of how to use the open-source website analytics platform Matomo in conjunction with WordPress. The course is suitable for both beginners and experienced users of Matomo and WordPress, as it starts with the basics and gradually progresses to more advanced topics.
Learners will be guided through the installation and configuration of Matomo for WordPress, and will learn how to track website traffic, user behavior, and conversion rates. The course covers a wide range of topics including metrics, funnels, advanced analytics, API, plugins, data privacy, and security.
By the end of the course, learners will have a solid foundation in using Matomo effectively with WordPress and will be able to analyze website traffic and user behavior, optimize conversion rates, and integrate Matomo with other tools and systems such as CRM and advertising platforms.
The course also includes practical applications and case studies, which will help learners to apply their knowledge in real-world scenarios. In addition, learners will be given a final project and certification exam to test their understanding and proficiency in using Matomo for WordPress.
Whether you are a website owner, marketer, or developer, "Matomo for WordPress Training" will equip you with the skills and knowledge needed to optimize website performance, improve user experience, and increase conversion rates.
Who this course is for:
WordPress website owners
Digital marketing profiles
Web developers who want to integrate Matomo analytics into their clients' WordPress websites

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I am a Digital Marketing trainer with a particular focus on Matomo Analytics. I have authored several books on the subject, which can be found on Amazon. Prior to this, I was an Associate Professor in Digital Marketing at IAE Angers (France), where I taught hundreds of students about the best practices in the field.I am also a former employee of Innocraft, the company behind Matomo, where I worked from July 2017 to July 2019. During my time there, I gained extensive knowledge of the platform and its features.Passionate about open-source software, I created the FLOSS Marketing School project to promote its use. Additionally, I co-created MatomoCamp, a community-driven event that brings together Matomo enthusiasts from around the world to share knowledge and ideas.With my extensive experience in Digital Marketing and Matomo Analytics, I am an invaluable resource for anyone looking to learn more about these subjects

Hasta Lolyta

Instructor's Courses

I am a skilled Digital Marketer based in Torun, Poland. Currently, I'm pursuing International Management and Marketing at Université d'Angers and a Master of Business Administration at Nicolaus Copernicus University of Torun. I hold a degree in Accounting from Universitas Muhammadiyah Yogyakarta. Experienced in leading teams of marketing professionals to achieve digital marketing goals, creating successful client-centered campaigns, and identifying and maximizing sales opportunities. My expertise in marketing strategy, SEO, branding, and digital analytics make her a valuable asset to any organization.My strong analytical thinking skills, creative problem-solving abilities, attention to detail, and diverse experiences make me a strong candidate for various digital marketing and accounting roles.

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